Brand Tone

Calm, sophisticated, and educational, with a serene, reassuring, soft, and inviting voice. Emphasizes wellness, self-care, and scientific legitimacy. Overall clean, minimalist, and elegant.

Brand Values

• •Wellness and Self-Care
• •Natural and Conscious Beauty
• •Transparency and Education
• •Quality and Efficacy
• •Sophistication and Modernity

Best Practices

• •Maintain a Serene Vocabulary: Consistently use words like "calm," "soothe," "balance," "tranquility," "wellness," and "revitalize" to reinforce the brand's core identity.
• •Educate Gently: Frame product benefits within an educational context. Briefly explain how CBD helps the skin to build credibility and trust without overwhelming the reader with technical jargon.
• •Emphasize the Ritual: Position the use of the products as a mindful self-care ritual rather than just a routine. This elevates the perceived value of the products beyond their functional benefits.
• •Align Visuals and Text: Ensure that the clean, minimalist, and sophisticated visual identity of the brand is always in harmony with the copywriting. The tone of the text should match the feel of the images.
• •Engage with a Calm and Supportive Voice: In all customer interactions, from social media comments to email support, maintain the brand's calm, helpful, and sophisticated tone. This consistency builds a strong and coherent brand personality.

Social Perception

Largely positive. Products are praised for their calming and soothing effects, perceived as trustworthy and high-quality. Users highlight pleasant textures and a relaxing experience. Effective micro-influencer collaborations. Packaging is consistently described as beautiful and elegant.

Copy Examples

• •Find your moment of calm in a world of chaos. Our CBD-infused facial cream soothes not just your skin, but your senses. It’s more than skincare, it’s a daily ritual of tranquility. #KalmaCBD #CBDBeauty #MindfulSkincare
• •Sophisticated skincare, naturally sourced. Discover the power of CBD to restore balance and radiance to your skin. Welcome to the Kalma experience.
• •Subject: Stressed skin? We have the solution. Don't let the pressures of the day show on your skin. Our Full Spectrum CBD oil provides calming and regenerative properties to bring back your natural glow. Find your inner and outer peace with KalmaCBD.
• •Tired of skin that looks and feels irritated? KalmaCBD offers a gentle yet effective solution. Our products, enriched with premium CBD, are designed to calm, hydrate, and rejuvenate. Click to learn how natural ingredients can transform your skin.
• •Our Eye Contour cream is a delicate fusion of CBD and nourishing botanicals. It works to reduce the appearance of fine lines and dark circles, leaving the delicate skin around your eyes feeling refreshed and revitalized. It’s your secret to a well-rested look, every day.