Brand Tone

Supportive, empowering, modern, and fun. It speaks to mothers on a personal level, acknowledging postpartum challenges while celebrating femininity and self-confidence. The language is encouraging, reassuring, with a touch of humor and irreverence, perfectly encapsulated by the tagline "Breastfeed and be yourself - with glitter on top."

Brand Values

• •Respect
• •High Standards (Exigence)
• •Durability
• •Fun
• •Empowerment

Best Practices

• •Lead with Empathy: Always start from a place of understanding the mother's experience. Use phrases like "We get it," "You deserve," and "Say goodbye to..." to show you recognize her challenges and are providing a solution.
• •Balance Function and Femininity: Never focus on just one aspect. Every piece of copy should connect the practical benefits (e.g., leak-proof, comfortable, easy access) with the emotional reward (e.g., feeling beautiful, confident, empowered).
• •Use an Empowering Vocabulary: Incorporate words like "shine," "celebrate," "empower," "confidence," and "radiate." Frame the postpartum period not as something to just "get through," but as a powerful new chapter.
• •Incorporate "Fun" and Relatability: Don't be afraid to use lighthearted humor, ask questions, and use a conversational tone, especially on social media. This builds community and makes the brand feel more like a friend than a corporation.
• •Highlight Core Values: Weave in the brand's commitment to sustainability, European quality, and ethical production in product descriptions, "About Us" sections, and social posts. This reinforces brand integrity and appeals to the conscious consumer.

Social Perception

Kallisto is perceived as a high-quality, trustworthy, and game-changing brand in the maternity space. Customers feel 'seen' and valued, finding a solution that combines function and beauty. It's seen as an ethical choice due to sustainable practices and European manufacturing, with a strong, loyal customer base.

Copy Examples

• •Your daily coffee run just got a little brighter. Our lace nursing bras are designed for the moments you live for—offering support, comfort, and a reminder that you are still you. Breastfeed confidently, live beautifully. #ShineInKallisto #PostpartumGlow
• •Tired of the constant wardrobe changes? Say goodbye to leaks and hello to 12 hours of worry-free comfort. Our absorbent nursing brassiere is the game-changer you've been waiting for. Beautiful, functional, and leak-proof. Feel confident, day and night.
• •More Than a Mother. You are a woman. Our lingerie is designed to celebrate every part of you. Discover comfort, style, and sustainability, made for your new journey.
• •A little sparkle for your postpartum journey ✨ Hi [Name], being a new mom is a marathon. We believe you deserve to feel amazing every step of the way. Our collection is made with buttery-soft, sustainable fabrics and designed in Belgium to make you feel comfortable and beautiful. Because you deserve it.
• •Engineered for life, designed for you. This isn't just a bra; it's your new best friend. Featuring our advanced leak-proof technology and made from GOTS-certified organic cotton, it offers maximum support and breathability. From morning cuddles to midnight feeds, we've got you covered so you can focus on what matters most. No compromises, just confidence.