Brand Tone

empowering, friendly, and community-focused

Brand Values

• •Inclusivity
• •Body Positivity
• •Quality and Style
• •Community
• •Personalized Service

Best Practices

• •Speak Directly to Her
• •Lead with Empowerment
• •Foster Community
• •Balance Style with Comfort
• •Maintain a Friendly, Approachable Voice

Social Perception

Very positive, seen as a 'fashion haven' and 'must-visit destination'. Praised for warm atmosphere, stylish and diverse apparel, excellent personalized customer service. Perceived as a reliable source for size-inclusive fashion, authentic, and customer-centric.

Copy Examples

• •Confidence looks gorgeous on you! ✨ Meet the new [Dress Name], designed to celebrate every curve. We believe fashion is for *every* body, and this piece is all about embracing your shape with style and comfort. Ready to turn heads? Tap to shop! #KallinyallaKurves #CurvyFashion #BodyPositivityAustralia
• •Your Style, Your Curves, Your Rules. Discover fashion that fits and flatters. Free shipping on orders over $200.
• •Tired of fashion that doesn't fit? At Kallinyalla Kurves, we get it. We've curated a stunning collection of clothing in sizes 8-26, because we believe every woman deserves to feel fabulous. From casual days to elegant nights, find your perfect outfit with us. Join our fashion family today!
• •A little something new for your wardrobe, gorgeous!
• •Fashion, comfort, and style come together in our new Harper Top! Designed with your beautiful curves in mind, its relaxed fit drapes elegantly for a look that’s both chic and easy to wear. Whether you're dressing it up for a night out or pairing it with jeans for a casual brunch, this top is your new go-to for effortless confidence. Made from soft, high-quality fabric that feels as good as it looks.