Tono de Marca

Sassy, Playful, Authentic, Relatable, Supportive, Community-Oriented, Passionate, Quality-Focused, Energetic and Fun

Valores de Marca

• •Handmade Quality
• •Uniqueness & Personalization
• •Customer Happiness
• •Resilience & Empowerment
• •Community & Support
• •Passion
• •Family

Mejores Prácticas

• •Embrace the "Sass with Love" Mantra: Ensure all copy, from product descriptions to social media replies, balances playful cheekiness with genuine warmth and care. Avoid negativity; sass should be fun and empowering, not mean-spirited.
• •Tell Kallen's Story (Authentically & Consistently): Weave elements of her journey, passion, and dedication to her daughter and customers into communications. This reinforces authenticity and the "why" behind the brand.
• •Foster the "KGD Fam" Vibe: Use inclusive language ("fam," "queens," "rockstars"). Encourage interaction, celebrate customer creations, and actively engage with the crafting community. Make people feel like they're part of something special.
• •Highlight the Handmade, Unique Quality: Continuously emphasize that items are handcrafted with passion and are designed to be unique expressions of personality. This justifies the value and connects to the core of the brand.
• •Be Visually and Verbally Vibrant: Match the energetic and sparkly nature of the products with enthusiastic language, emojis (where appropriate, especially on social media), and exciting calls to action. Keep the energy positive and fun.

Percepción Social

Positive, Admired, Supportive Community Leader, Authentic, Trustworthy, Creative, Innovative, Associated with Sparkle and Sass

Ejemplos de Copy

• •Sip your daily dose of awesome with a side of sparkle! ✨ Our 'Not Today, Chaos' tumbler isn't just handmade with love, it’s infused with enough sass to power you through anything. Get yours and let your tumbler do the talking!
• •Hey KGD Fam! 👋 We see you shining out there! Kallen's pouring her heart (and a whole lotta glitter) into this week’s new designs, inspired by YOU! What sassy saying or dreamy color combo do you want to see next? Spill the tea in the comments! 👇 #KGDfam #HandmadeWithSass
• •From a kitchen table dream to a community of sparkle-loving rockstars! ✨ Kallen Grace Designs is built on passion, a little bit of glitter-fueled chaos, and a whole lotta love. Every piece is a reminder to shine bright and be unapologetically YOU. Thanks for being part of our story!
• •Crafty Queens, assemble! 👑 Ready to level up your sparkle game? Our NEW 'Diva Dust' glitter collection is here to make your creations pop! Designed by Kallen, for makers who aren’t afraid to add a little extra sass to their art. Shop now and let’s make some magic!
• •Warning: May cause extreme happiness and an uncontrollable urge to sparkle! 😉 Our 'Sassy & Saved' event is ON! Grab your favorite handmade goodies with a cheeky discount. Because you deserve it. Go on, treat your awesome self! #KallenGraceDesigns #SparkleAndSave