Tono de Marca

Empowering, luxurious, resilient, confident, aspirational, personal, and direct.

Valores de Marca

• •Quality and Longevity
• •Empowerment and Confidence
• •Resilience and Legacy
• •Black-Owned Excellence
• •Authenticity

Mejores Prácticas

• •Always Lead with Quality and Luxury: Use words like "premium," "luxurious," "opulent," "enduring," and "investment" to consistently reinforce the high-end nature of the products.
• •Center the Message on Empowerment: Frame the products not just as hair, but as tools for building confidence and self-esteem. Connect the act of wearing the hair to feeling powerful and beautiful.
• •Incorporate the Founder's Voice (Authenticity): Especially on social media, maintain a tone that is both professional and personal. Sharing tips and speaking directly to the audience builds trust and authenticity.
• •Subtly Weave in the Value of Resilience: While not every post needs to tell the founder's full story, the underlying theme of strength and perseverance should inform the brand's confident and determined voice.
• •Maintain Visual and Tonal Consistency: Ensure that the confident, luxurious, and empowering tone of the copy is matched by high-quality, professional visuals across all platforms, from the website to every social media post.

Percepción Social

Highly positive, focused on product quality and the founder's inspiring journey. Perceived as a reliable source for high-end hair products, delivering on promises. The founder's personal involvement and resilience foster a strong, positive connection, viewing her as an entrepreneur and inspiration. The brand is seen as a symbol of Black female entrepreneurship and strength.

Ejemplos de Copy

• •Invest in hair that lasts as long as your ambition. Our new Luxe Straight Wig isn't just a style, it's a statement. Made from 100% virgin hair for a flawless, enduring look. Tap to shop your new favorite crown.
• •From box to bombshell! Watch me install our Deep Wave wig. The secret to a perfect melt? Quality lace and a little bit of confidence. Get ready to turn heads. #WigInstall #HairTutorial #KaliyahsKollection
• •Kaliyah's Kollection was born from a passion for beauty and forged in resilience. Our mission is to provide you with luxurious, high-quality hair that empowers you to walk into any room with unshakable confidence. Every strand tells a story of strength—now, let's help you tell yours.
• •Don't settle for temporary beauty. At Kaliyah's Kollection, we believe in luxury that endures. For a limited time, enjoy 15% off our entire collection of premium virgin hair. It's not just a purchase, it's an investment in your confidence.
• •Tired of wigs that don't last? You deserve quality. You deserve luxury. You deserve Kaliyah's Kollection. Discover our collection of premium virgin hair wigs and bundles, designed to make you feel as incredible as you are. Shop now and experience the difference.