Brand Tone

Erudite, Passionate, and Nurturing.

Brand Values

• •Cultural Preservation
• •Literary Excellence
• •Education
• •Authenticity
• •Connection

Best Practices

• •Lead with the 'Why': Every piece of copy, from a social media post to a product description, should connect back to the core mission—preserving heritage and fostering a love for the Arabic language. Always reinforce the deeper value beyond the book itself.
• •Use Evocative, Respectful Language: Employ a rich vocabulary that reflects the brand's erudite and passionate tone. Use words like 'heritage,' 'legacy,' 'timeless,' 'cherish,' and 'discover.' Avoid slang, overly casual phrasing, or a hard-sell approach.
• •Tell the Story Behind the Story: When promoting a book, don't just describe the plot. Share its cultural significance, the history behind the fable, or the author's connection to the subject. This adds depth and aligns with the brand's educational value.
• •Balance Tradition with Modern Appeal: While the brand is rooted in history, its audience is contemporary. The copy should feel fresh and relevant. Frame ancient wisdom as solutions or insights for modern life, and present children's books as fun, engaging, and beautifully illustrated.
• •Maintain a Consistent Voice Across Languages: For bilingual content, ensure the English and Arabic copy share the same tone and convey the same core values. The translation should be as thoughtful as the original, preserving the passion and reverence of the brand's voice.

Social Perception

Kalila Wa Dimna is perceived as a specialized, high-quality publisher with a noble mission. It is viewed as an important resource for parents and educators in the Arab world and the diaspora who wish to connect their children with their cultural roots. The brand is seen as both a preserver of ancient traditions and an innovator in creating modern, interactive content for children. It commands respect within its niche for its dedication and the quality of its products.

Copy Examples

• •Every story is a journey home. Our newest tale, 'The Weaver of a Thousand Dreams,' takes little readers on an adventure through ancient Damascus, wrapped in courage and kindness. A story to be cherished, a memory to be made. Discover the magic of heritage, one page at a time. #KalilaWaDimna #ArabicStories #ChildrensBooks #ReadArabic
• •Keep Their Heritage Alive. In a world of fleeting trends, give your child a gift that lasts forever: a connection to their roots. Our books are more than stories; they are a bridge to the rich world of Arabic language and culture. Begin your journey with them tonight. Shop the collection.
• •Timeless Stories. Modern Minds. The Finest in Arabic Literature for Every Generation.
• •A Story Just for Them: New Arrivals from KWD Publishing. Dear [Name], discover the tales that have shaped generations. This month, we are proud to introduce...
• •From the fables of old to the voices of tomorrow. Kalila Wa Dimna Publishing is committed to bringing the soul of Arabic literature to the world. What story will you share? #KWDpublishing #ArabicLiterature #CulturalHeritage