Brand Tone

inspiring, empowering, and respectful, with a strong emphasis on heritage and timelessness

Brand Values

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Sustainability and Responsibility
• •Empowerment, particularly of Women
• •Storytelling and Meaning
• •Timeless Design
• •Social Impact and Charity

Best Practices

• •Embrace Storytelling: Every piece has a narrative. Weave in elements of Finnish folklore, nature, or the inspiration behind the design to add depth and emotional connection.
• •Use Evocative and Empowering Language: Choose words that inspire, uplift, and resonate with themes of strength, authenticity, and "untamed beauty."
• •Highlight Heritage and Craftsmanship: Consistently mention the Finnish origins, the handmade quality, and the connection to tradition to reinforce authenticity and value.
• •Emphasize Sustainability and Values: Integrate messages about recycled materials, ethical production, and social responsibility to appeal to conscious consumers and reinforce brand integrity.
• •Maintain a Tone of Respectful Timelessness: While designs can be modern, the overarching voice should convey a sense of enduring quality and significance that transcends fleeting trends.

Social Perception

highly respected and beloved Finnish brand with a strong reputation for quality, unique design, and cultural significance

Copy Examples

• •Headline: Kalevala: Wear Your Story. Untamed. Unforgettable. Body: Forged from Finnish soul, each Kalevala piece is more than adornment. It's a whisper of ancient myths, a testament to enduring craftsmanship, and a symbol of your own untamed beauty. Discover jewelry that speaks your truth.
• •Headline: Crafted for Generations. Inspired by Legends. Body: Rooted in the rich tapestry of Finnish heritage, Kalevala jewelry is handcrafted to last, carrying stories of courage, nature, and the enduring human spirit. Find the piece that will become part of your legacy.
• •Headline: Embrace Your Inner Sisu. Adorn Yourself with Meaning. Body: Kalevala is more than jewelry; it's an embodiment of Finnish resilience and timeless design. Sustainably made, each creation empowers you to express your unique strength and heritage. Own a piece of art that tells a story.
• •Headline: The Echo of the North. The Glow of Sustainable Beauty. Body: Let the spirit of Finnish nature and the echoes of the Kalevala epic inspire you. Our jewelry, ethically crafted from recycled precious metals, connects you to a legacy of untamed beauty and conscious living.
• •Headline: Timeless by Design. Empowering by Nature. Body: Since 1937, Kalevala has celebrated the strength and spirit of women through iconic design. Discover jewelry that’s not just worn, but lived in – a testament to your journey, handcrafted with passion in Finland.