Brand Tone

Authentic & Passionate, Artistic & Creative, Friendly & Welcoming, Proudly Kiwi/Local, Quality-Conscious

Brand Values

• •Artistic Collaboration & Support for Local Artists
• •Authenticity & Originality
• •Quality Craftsmanship
• •Cultural Celebration (Kiwiana & Māori Inspired)
• •Connection & Storytelling
• •Local Identity ("Local Style")
• •Customer Experience

Best Practices

• •Always Emphasize Originality and Artistry: Use words like "exclusive," "original," "hand-designed," "artisan," "collaboration," and "limited edition" to reinforce the unique nature of the products.
• •Tell the Story: Whenever possible, include details about the artist, the inspiration behind the design, or the cultural significance. This adds depth and aligns with the brand's value of storytelling.
• •Use Warm, Authentic, and Slightly Casual Language: Reflect the friendly, passionate, and "relaxed coastal lifestyle" vibe. Avoid overly corporate or generic marketing speak. Incorporate Kiwi colloquialisms or Te Reo Māori phrases where appropriate and authentic (like "Aroha").
• •Highlight "New Zealand Made/Designed": Consistently reinforce the local aspect and the connection to Aotearoa. This is a key differentiator and point of pride for the brand.
• •Focus on Quality and Lasting Style: While being artistic, also emphasize the quality of materials, craftsmanship, and the idea that these are pieces to be cherished ("collectible keepers"), not just trendy items.

Social Perception

Highly Regarded for Unique, Artistic Products, Seen as a Go-To for Quality Kiwi Gifts & Souvenirs, Appreciated for Supporting Local Artists, Trusted for Quality, Associated with Friendly and Passionate Service, A "Must-Visit" Destination in Kerikeri

Copy Examples

• •Headline: Wear a Piece of Aotearoa. Discover Designs by Local NZ Artists. Body: At Kaleo, art isn't just for walls. We collaborate with talented New Zealand artists to bring you exclusive, wearable designs that tell a story of our vibrant culture and stunning landscapes. Each piece is crafted with care, ready to become a cherished part of your adventures. Explore the collection and find your unique Kiwi style.
• •Social Media Post (with an image of a new product): Fresh off the easel and onto our premium fabric! ✨ Meet the new [Product Name], featuring an original design by the amazing [Artist's Name]. Inspired by [briefly mention inspiration, e.g., the wild West Coast beaches], this piece is a true celebration of New Zealand's spirit. Limited edition – wear your art with pride! #KaleoDesignsNZ #NZArt #WearableArt #SupportLocalNZ #KiwiStyle
• •Product Description Snippet (for a shirt): More than just a shirt, it's a conversation starter. Our [Shirt Name] showcases an exclusive print by [Artist's Name], capturing the essence of [design theme, e.g., native kowhai flowers]. Made with premium, easy-care fabric for all-day comfort and timeless Kiwi style. We believe in quality you can feel and designs that resonate.
• •Email Subject Line: Stories Woven into Every Thread: New Arrivals from Kaleo Designs. Email Body Snippet: This season, we're thrilled to unveil new collaborations that bring the heart of New Zealand artistry to your wardrobe. Each design has a unique story, a connection to our beautiful land, and the passion of a local artist. Discover gifts that truly give back to our creative community.
• •About Us Snippet (for website or brochure): Kaleo Designs was born from a love for New Zealand's unique culture and a passion for showcasing local artistic talent. We're not about fast fashion; we're about local style that’s rich in story and crafted to last. From our studio in Kerikeri to your hands, we bring you 'Aroha in every design.'