Brand Tone

Passionate, Authentic, Elegant, and Story-Driven

Brand Values

• •Artisanry & Craftsmanship
• •Authenticity & Uniqueness
• •Ethical & Sustainable Practices
• •Customer Connection & Service
• •Cultural Heritage & Storytelling
• •Quality

Best Practices

• •Create a Brand Voice Guide: Document the core tone attributes (e.g., Passionate, Authentic, Elegant, Story-Driven, Ethical) with examples of "do's and don'ts" for language, specific phrases to use or avoid.
• •Prioritise Storytelling: Infuse copy with the narratives behind the pieces, the artisans, or the cultural significance, aligning with the brand's value of connecting customers to these stories.
• •Emphasise Ethical & Artisan Values: Consistently weave in mentions of "handcrafted," "artisan-made," "ethically sourced," and "unique" to reinforce these core principles in product descriptions, social media, and 'About Us' sections.
• •Use Evocative and Descriptive Language: Employ words that convey beauty, quality, and the intricate nature of the jewellery (e.g., "exquisite," "intricate," "timeless," "vibrant," "hand-finished") while remaining genuine and not overly hyperbolic.
• •Maintain a Customer-Centric and Appreciative Approach: Reflect the "Service & Care" value in all communications. Use warm, inviting language, address the customer directly, and express gratitude, mirroring the positive interactions highlighted in testimonials.

Social Perception

Positive, Trustworthy, Specialised Niche, Limited Broader Public Awareness

Copy Examples

• •Headline: More Than Adornment: Discover Jewellery with a Soul. Body: At Kalapriya, each piece is a whisper of history, a testament to handcrafted traditions. We journey to find unique, ethically sourced treasures, so you can wear a story as captivating as your own. Explore the collection and connect with the art of true craftsmanship.
• •Headline: Tired of the Ordinary? Embrace the Exquisite. Body: Step away from the mass-produced. Kalapriya Jewellery offers a curated selection of handcrafted Indian and artisan pieces, where every detail is a mark of passion and skill. Find that singular design that speaks to your spirit.
• •Headline: The Artisan's Touch, The Culture's Heart. Body: Our jewellery is born from a lifelong reverence for artistry and heritage. From intricate silverwork to vibrant gemstones, each Kalapriya creation is ethically sourced and lovingly made, bringing timeless elegance to your every day.
• •Headline: Celebrate Your Story with Handcrafted Elegance. Body: Kalapriya believes jewellery should be as unique as the wearer. We partner with talented artisans to bring you pieces that are not just beautiful, but also rich in tradition and meaning. Let us help you find a treasure that resonates.
• •Headline: Unwrap a Piece of History. Wear a Work of Art. Body: Beyond trends, there's timeless beauty. Kalapriya Jewellery invites you to explore a collection where heritage and contemporary style meet. Discover handcrafted pieces that tell a story, ethically made and designed to be cherished.