Brand Tone

Inspirational, helpful, positive, encouraging, and community-focused. Simple and Clear.

Brand Values

• •Self-Discovery/Self-Awareness
• •Mindfulness
• •Well-being
• •Authenticity
• •Gratitude
• •Community

Best Practices

• •Emphasize 'You' and 'We': Use inclusive language that speaks directly to the audience (you, your) while also fostering a sense of community and guidance (we, our).
• •Maintain a Positive and Encouraging Stance: Frame challenges (like anxiety) with an optimistic outlook, focusing on solutions, growth, and the possibility of positive change.
• •Keep it Simple and Clear: Explain mindfulness concepts and the importance of values in straightforward language that is easy for anyone to grasp, regardless of their prior experience with these topics. This aligns with their blog style, which addresses common issues like anxiety.
• •Use motivational and inspirational quotes and affirmations.
• •Promote content related to the app and its features (anxiety tracker, Chi Meter, gratitude journal, yoga/meditation videos).

Social Perception

Helpful and positive, although still emerging as a brand. Perceived as a positive influence on well-being.

Copy Examples

• •Discover your core values and live a mindful life.
• •Join our community and let's work together to achieve well-being.
• •We help you discover your core values.
• •Find mindful practices for living and dealing with anxiety.
• •Download our app on the Apple App Store and Google Play Store.