Brand Tone

appreciative, traditional, and passionate

Brand Values

• •Heritage Preservation: Kalakari India is committed to nurturing and preserving traditional Indian handloom, handicraft, and artistry. They aim to shift focus from machine-made items to "Geographical Indication exclusives".
• •Artisan Support & Empowerment: A core value is to provide a platform for artisans, ensuring their interests are protected and they receive fair opportunities. They aim to create jobs and make a difference in people's lives.
• •Authenticity & Quality: The brand emphasizes genuine handmade clothes, natural exotic fabrics, cruelty-free silks, natural colors and dyes, and sustainable practices. They take pride in offering exquisite and splendid collections.
• •Social Impact: Kalakari India identifies as a social-impact clothing brand, aiming to transform communities and lives through their work.
• •Sustainability: The brand focuses on natural fabrics, plant-based materials, cruelty-free silks, natural dyes, and overall sustainable practices.

Best Practices

• •Emphasize Storytelling: Share the narratives behind the crafts, the artisans, and the cultural significance of the designs. This reinforces the values of heritage and authenticity.
• •Use Evocative Language: Employ descriptive words that highlight the texture, artistry, tradition, and the human touch involved in creating each product. Words like "heritage," "handcrafted," "artisanal," "legacy," "timeless," and "authentic" should be staples.
• •Highlight the "Why": Consistently communicate the brand's mission to preserve traditions and support artisans. This connects with customers who value social impact and cultural preservation.
• •Maintain a Respectful and Appreciative Voice: Always speak of the crafts and their creators with reverence. This builds an emotional connection and reinforces the brand's passion.
• •Be Consistent Across All Platforms: Ensure that the website, social media posts, product descriptions, and any customer communication reflect the same appreciative, traditional, and passionate tone.

Social Perception

The brand is positioned as a preserver of traditional Indian crafts and a supporter of artisan communities. They are featured in discussions about handloom and traditional Indian textiles. News mentions often highlight specific craft forms they promote, like Bagh prints and Maheshwari sarees. There are mentions of Kalakari India in the context of promoting sustainable and handmade products.

Copy Examples

• •Drape yourself in history. Our handloom sarees are more than just fabric; they are stories woven by generations of skilled artisans, whispering tales of India's rich heritage.
• •Feel the soul of India in every thread. Kalakari India brings you authentic, handcrafted textiles that celebrate the timeless beauty of our traditions and empower the hands that create them.
• •Own a masterpiece, support a legacy. With every Kalakari India creation, you're not just acquiring an exquisite piece of art, you're helping to sustain ancient crafts and uplift artisan communities.
• •Rediscover the elegance of true craftsmanship. Our collection, rich in natural dyes and cruelty-free silks, is a tribute to sustainable beauty and the enduring spirit of Indian artistry.
• •From the looms of our heartland to your wardrobe. Experience the unparalleled charm of handcrafted sarees, each piece a testament to the love, dedication, and skill of India's master weavers.