Brand Tone

Authentic & Traditional, Respectful, Precise & Quality-Oriented, Knowledgeable & Authoritative, Understated & Elegant, Empowering & Inspiring

Brand Values

• •Craftsmanship
• •Quality
• •Tradition
• •Functionality & Performance
• •Accessibility/Value
• •Harmony
• •Customer Trust & Satisfaction

Best Practices

• •Emphasize Heritage & Authenticity: Always weave in the Sanjo origin, the 1946 founding year, and the term 'traditional Japanese tools' to reinforce the brand's deep roots and authenticity.
• •Focus on Quality Materials and Craftsmanship: Consistently mention key materials like 'high-carbon steel,' 'Japanese oak,' and phrases like 'master craftsmen' or 'precision manufacturing' to highlight the superior build.
• •Speak to the Craftsperson's Values: Use language that resonates with woodworkers – precision, control, quality of finish, the satisfaction of working with good tools. Appeal to their desire to improve and create.
• •Maintain a Respectful and Knowledgeable Tone: The voice should be confident and informative, reflecting expertise without being arrogant. Avoid overly casual slang; aim for clarity and understated elegance.
• •Integrate User Benefits with Tool Features: Don't just list what a tool *is*, but what it *does* for the user (e.g., 'achieve whisper-thin shavings,' 'effortless control,' 'a tool that becomes an extension of your hand'). This links product attributes to desired outcomes.

Social Perception

Reputable & Trusted, Value for Money, Authentic Japanese Tools, Well-Crafted, Specialist Appeal, Good Entry to Mid-Level Choice

Copy Examples

• •Headline: Experience the Legacy of Sanjo. Craft with Kakuri. Body: Since 1946, Kakuri Sangyo has forged tools that embody Japanese precision and dedication. Feel the difference that centuries of tradition make in your hands. Elevate your craft.
• •Headline: Precision. Performance. Passion. Kakuri Hand Tools. Body: Each Kakuri chisel, plane, and saw is a testament to quality. Made with high-carbon steel and the spirit of Japanese artisans, our tools deliver unparalleled performance for woodworkers who demand the best.
• •Headline: Your Vision, Our Tools. The Perfect Harmony. Body: At Kakuri, we believe in empowering your skills. Our tools are designed for comfort, precision, and durability, allowing you to bring your most ambitious woodworking projects to life. Discover the joy of making.
• •Instagram Post (Image: Close-up of a freshly sharpened chisel blade): Caption: Razor sharp, ready for the finest details. The Kakuri Oire Nomi, crafted from Japanese high-carbon steel with a traditional white oak handle. What will you create? #KakuriTools #JapaneseChisels #Woodworking #Craftsmanship #MadeInJapan
• •Website Product Snippet: Kakuri Kanna (Hand Plane): Effortless shavings, flawless finish. Our traditional Japanese hand plane, made with a hand-finished oak body and a precision-ground blade, offers an authentic woodworking experience for both beginners and seasoned professionals.