Brand Tone

Authentic, respectful, community-focused, and inspiring. Evokes a sense of 'aloha' and connection to Hawaiian culture.

Brand Values

• •Authenticity
• •Cultural respect
• •Community
• •Sustainability
• •Artistic expression
• •Aloha

Best Practices

• •Use inclusive language that respects Hawaiian culture.
• •Highlight the brand's commitment to sustainability and local production.
• •Emphasize the connection to Hawaiian cultural values and traditions.
• •Showcase authentic artistic expression and community involvement.
• •Maintain a tone that is both informative and emotionally resonant, conveying the spirit of 'aloha'.

Social Perception

A brand that is seen as authentic, culturally respectful, community-oriented, and environmentally conscious. A brand that supports local artists and promotes Hawaiian values.

Copy Examples

• •"Sharing authentic artistic expression that connects creators with the cultural values of Hawaiʻi."
• •"Locally made with aloha, supporting O'ahu artists and sustainable practices."
• •"Embrace the spirit of Kakou: Together, we honor Hawaiian traditions."
• •"Discover unique, eco-friendly designs inspired by the beauty of the islands."
• •"Join our community and celebrate the vibrant culture of Hawaiʻi through art."