Brand Tone

Friendly, welcoming, relaxed, informal, personal, enthusiastic, and passionate.

Brand Values

• •Community and Togetherness
• •Connection with Nature
• •Activity and Relaxation
• •Animal-Friendliness
• •Customer-Centricity

Best Practices

• •Use "You" and "We": Address the audience directly to create a personal connection. Use "we" to refer to the Kajaniemi team to reinforce the friendly, group-run identity.
• •Emphasize Experience Over Amenities: Instead of just listing facilities, describe the feelings and experiences they enable —like the "great energy" from the morning sauna.
• •Incorporate Sensory Language: Use descriptive words that appeal to the senses to paint a vivid picture of the campsite experience (e.g., "stunning sunrises," "cozy cabins," "delicious drinks").
• •Maintain a Positive and Enthusiastic Voice: Use uplifting and cheerful language. Words like "happy," "relaxed," "wonderful," and "unforgettable" align well with the established brand voice.
• •Tell Your Story: Continue to share the story of the brand's origin and the people behind it. This narrative of friendship and passion is a unique asset that builds authenticity and trust.

Social Perception

Initially positive, cheerful, and active. Perceived as a nature-focused getaway suitable for families and individuals, enhanced by its connection to local preservation efforts and good ratings on tourism websites.

Copy Examples

• •Trade Your To-Do List for a Lakeside Sunrise. Leave the daily grind behind and find your peace at Kajaniemi Camping. Whether you’re pitching a tent under the stars or settling into a cozy cabin, your perfect escape is waiting. Book your slice of nature today!
• •Happy Campers, Happier Pets. At Kajaniemi Camping, we believe adventures are best shared with the whole family —including the furry ones! With pet-friendly trails and a welcoming atmosphere, your four-legged friends will love it here as much as you do.
• •Your Basecamp for Finnish Adventures. From the artisanal wonders of Nuutajärvi Glass Village to the scenic trails around Lake Rutajärvi, Kajaniemi Camping is at the heart of it all. Rent a bike, take a dip, or simply relax. Your adventure, your choice.
• •More Than a Campsite. It's a Community. Born from friendship and a love for our local heritage, Kajaniemi Camping is a place to connect. Share stories by the campfire, enjoy live music on our terrace, and become part of our growing family. Join us for our next event!
• •The Simple Joys of a Finnish Summer. The smell of the morning sauna, the taste of fresh grilled food from Kaja Kahvée, the sound of laughter by the lake. At Kajaniemi Camping, we cherish the simple moments that make the best memories. Come create yours.