Brand Tone

Playful, Fun, Youthful, and Approachable

Brand Values

• •Innovation
• •Inclusivity
• •Fun & Playfulness
• •Ease of Use & Convenience
• •Cruelty-Free & Ethical Considerations
• •Quality
• •Accessibility

Best Practices

• •Embrace Playful Language: Use lighthearted words, emojis (where appropriate, like social media), and a generally enthusiastic and energetic tone. Incorporate puns or cute phrases that align with product names and the brand's "made-to-play" philosophy.
• •Keep it Short, Sweet, and "Bite-Sized": Mirror the product concept in the copy. Use concise sentences and get straight to the fun and benefits. This is especially important for social media and product descriptions for an on-the-go audience.
• •Highlight Innovation and K-Beauty Roots: Casually mention "Korean innovation" or "K-beauty secrets" to reinforce brand origins and the unique, cutting-edge nature of the products, but keep it accessible and not overly technical.
• •Be Inclusive and Inviting: Use welcoming language that speaks to "everyone," "all skin types," and "all skin tones." The core message is that Kaja is fun and effective for all.
• •Encourage Interaction and Use Action-Oriented Words: Use calls to action that are playful and align with the "let's go" spirit of the brand. Ask questions, invite comments, and use verbs that inspire creativity and movement (e.g., "swipe," "stamp," "blend," "play," "discover").

Social Perception

Trendy, innovative, and fun K-beauty brand that offers unique and adorable products

Copy Examples

• •Headline: Wink, Stamp, Wow! ✨ Your easiest cat-eye ever is just a Kaja away. #LetsGoKaja
• •Product Description Snippet (for Beauty Bento): Stack 'em up, buttercup! Our Beauty Bento eyeshadow trios are your pocket-sized palettes for looks that pop. Mix, match, and Kaja! So creamy, so dreamy. 😉
• •Social Media Post: Spill the tea! ☕ Which Kaja cutie is making your makeup bag blush? Drop your faves below! 👇 #KajaBeauty #Kbeauty #MustHaves
• •Email Subject Line: Ready for a glow-up? ✨ Kaja's new arrivals are here to play!
• •Ad Copy: Tired of boring beauty? Kaja's here to shake things up! 🎉 Discover bite-sized K-beauty innovations that are as fun to use as they are fab on your skin. All skin tones welcome! Let's Kaja!