Tono de Marca

Encouraging & Motivational, Authentic & Relatable, Informative & Solution-Oriented, Positive & Upbeat, Transparent

Valores de Marca

• •Health & Wellness
• •Quality Ingredients
• •Taste & Enjoyment
• •Innovation
• •Community & Connection
• •Authenticity & Transparency
• •Empowerment

Mejores Prácticas

• •Embrace the Founder's Voice (Authentic & Motivational): Channel Arash Hashemi's (@shredhappens) encouraging and relatable tone. Share personal anecdotes (where appropriate) and focus on empowering customers on their own health journeys.
• •Focus on Solutions, Not Just Products (Informative & Positive): Highlight how Kaizen products solve a problem for the consumer (e.g., "enjoy pasta on keto," "get more protein easily") rather than just listing features. Frame benefits positively.
• •Keep it Real and Transparent: Be honest about ingredients, the "why" behind the brand, and even address potential concerns (like price) with clear explanations, as seen in their TikTok engagement.
• •Use Encouraging and Inclusive Language: Make people feel supported and understood, regardless of where they are in their health journey. Avoid judgmental or overly restrictive language.
• •Highlight Taste and Enjoyment Alongside Health: Continuously reinforce the message that healthy eating with Kaizen doesn't mean sacrificing deliciousness or the joy of eating favorite foods. Use appetizing language and pair copy with appealing visuals of food.

Percepción Social

Life-Changer/Game-Changer for Dieters, High-Quality Product, Trustworthy & Authentic, Innovative, Solution-Provider, Slightly Pricey but Often Worth It

Ejemplos de Copy

• •Headline: Craving Pasta Night? Don't Break Your Goals, Kaizen It! Body: Dive back into your favorite pasta dishes without the carb-load. Our Lupin Flour Pasta is packed with 20g of protein, has only 6g net carbs, and tastes like the real deal. Healthy eating just got a whole lot more delicious. #KaizenFood #LowCarbLiving #ProteinPasta
• •Headline: From Our Kitchen to Yours: The Secret to Guilt-Free Comfort Food. Body: Our founder, Arash, missed pasta on his health journey, so he created Kaizen! Now you can enjoy a satisfying, protein-packed meal that keeps you on track. Taste the difference continuous improvement makes. #ShredHappens #HealthyEating #KaizenKitchen
• •Headline: Tired of "Meh" Keto Options? Taste the WOW of Kaizen. Body: Say goodbye to bland, unsatisfying low-carb meals. Kaizen Lupin Rice and Pasta deliver incredible taste and texture, making your healthy lifestyle enjoyable and sustainable. Fuel your body, love your food! #KetoFriendly #HighProtein #DeliciouslyHealthy
• •Headline: Real Ingredients. Real Taste. Real Results. That's Kaizen. Body: We believe in the power of quality. That’s why our pasta and rice are made with non-GMO lupin flour, packed with plant-based protein and fiber. Eat well, feel great, and keep improving, one delicious meal at a time. #CleanEating #LupinPower #KaizenValues
• •Headline: Your Health Journey Deserves Delicious. Body: Don't compromise on flavor while chasing your wellness goals. Kaizen offers the pasta and rice you love, reinvented for a healthier you. Join millions who are making delicious, sustainable changes with Kaizen. #ContinuousImprovement #HealthyHabits #KaizenFoodCompany