Brand Tone

Friendly, enthusiastic, cute (kawaii), and community-focused, utilizing casual, approachable language with emojis and community-specific terminology to reflect a personal connection and shared passion.

Brand Values

• •Artistic Passion
• •Community Connection
• •Quality & Cuteness
• •Originality

Best Practices

• •Embrace Emojis: Consistently use emojis (✨💖🎉💌🌸) to add personality and enthusiasm that matches the cute, energetic art style.
• •Use Community Vernacular: Incorporate language and references that resonate with the anime, VTuber, and gaming communities (e.g., "chibi," "waifu," "oshi," names of popular characters/games). This shows authenticity.
• •Maintain a Personal & Approachable Voice: Write copy as if the artist is speaking directly to a friend. Use "I" and "you" to create a personal connection, reinforcing the brand's artist-centric nature.
• •Showcase the Artistry: Frame product descriptions and announcements around the creative process. Mentioning that items are based on original art or are passion projects adds value and reinforces the brand's core.
• •Be Genuine and Thankful: Regularly express gratitude for support, whether through purchases, follows, or comments. This builds a loyal community that feels valued and connected to the artist's journey.

Social Perception

Perceived as a legitimate, high-quality artist alley brand and an authentic small business run by a talented artist. Viewed as an active and respected member of fan communities, offering unique merchandise directly from the creator, with high credibility due to work with major VTuber agencies.

Copy Examples

• •✨ NEW CHARMS ARE HERE! ✨ Your favorite magical girls just got a super cute chibi makeover! This limited collection is now live in the shop. Grab yours before they vanish! 💖 👉 kairuichan.moe
• •🎉 WEEKEND SURPRISE SALE! 🎉 Get 15% off all blankets and comfy goods! Perfect for your next cozy gaming session. No code needed. Sale ends Sunday! 💤
• •Packing up all of your amazing orders today! 💌 Seeing which designs you picked is the best part of my week. Thank you so much for your support—it truly means the world! 💕 #ArtistAlley #SmallBusiness
• •From a late-night sketch to a story I get to share with all of you. 🥰 My original manga, 'Kuma-Hime', is a passion project I'm so proud of. Find Volume 1 in the shop! 🐻👑
• •The new HoloEN standees have arrived! 👀 I have to know... which one is your favorite?! Let me know in the replies! 👇 #hololive #gawrgura #ameliawatson