Brand Tone

aspirational, elegant, and culturally rich

Brand Values

• •Celebration of Heritage
• •Quality Craftsmanship
• •Elegance and Style
• •Customer-Centricity

Best Practices

• •Maintain an Elegant and Evocative Tone
• •Emphasize Cultural Significance
• •Showcase Quality and Craftsmanship
• •Be Aspirational yet Accessible
• •Utilize a Consistent Hashtag Strategy

Social Perception

Perceived as a premium choice for traditional Indian attire, a custodian of culture, and a provider for special occasions, valuing authenticity, variety, and quality.

Copy Examples

• •Drape yourself in tradition. Introducing the 'Eternal Bloom' collection, where timeless elegance meets contemporary design. Discover sarees that tell a story. #KairaSouthAfrica #EthnicWear #SareeLove
• •Light up your celebrations with Kaira. Our exquisite collection of lehengas and festive wear is designed to make your moments unforgettable. Embrace the spirit of the season in style. #DiwaliFashion #FestiveWear #Kaira
• •The beauty is in the details. Every thread, every embellishment on a Kaira creation is a testament to the art of Indian craftsmanship. Experience the luxury of tradition. #Handcrafted #IndianFashion #KairaDesigns
• •Embody grace. Command attention. Kaira is more than just clothing; it's a feeling. Find the perfect ensemble that celebrates you. #BeKaira #ElegantStyle #SouthAfrica
• •Your dream wedding deserves a dream outfit. Explore our bridal and wedding guest collections for a look that is as special as your big day. #IndianWedding #BridalLehenga #KairaBride