Brand Tone

Proud & Passionate, Expert & Knowledgeable, Traditional yet Modern, Community-Focused & Welcoming, Professional & Service-Oriented

Brand Values

• •Freshness & Quality
• •Heritage & Tradition
• •Customer Experience
• •Local Sourcing & Support
• •Expertise & Service

Best Practices

• •Emphasize Heritage and Family: Regularly weave in the long-standing history and family ownership to build trust and authenticity. Phrases like "Since 1926," "Our family tradition," or "Generations of expertise" reinforce this.
• •Spotlight Freshness and Quality as Key Differentiators: Use descriptive language that evokes the freshness of the seafood – "ocean-fresh," "day's catch," "premium quality," "locally sourced." This is a core value and should be prominent.
• •Maintain a Balance of Professionalism and Warmth: The tone should be knowledgeable and expert, but also approachable and welcoming, reflecting a family-run business that values its customers and community.
• •Showcase Expertise and Passion: Share knowledge about seafood, preparation tips (if applicable for market content), and the story behind the dishes or produce. This positions the brand as a trusted authority.
• •Be Community-Centric and Inclusive: Highlight connections to the Leederville community and Western Australia. Use language that invites everyone to experience the brand, from casual diners to those celebrating special occasions.

Social Perception

Trusted Institution, High-Quality Seafood Destination, Reliable for Special Occasions & Everyday, Good Atmosphere but Can Be Pricey, Busy & Popular

Copy Examples

• •Headline: Nearly a Century of Seafood Excellence. Taste the Kailis Bros Legacy. Body: Since 1926, our family has been dedicated to bringing the freshest Western Australian seafood to your table. From our bustling Leederville fish market to your plate in our acclaimed cafe, experience the tradition, quality, and passion that define Kailis Bros. #KailisBrosHeritage #FreshSeafoodPerth
• •Headline: The Ocean's Best, Right Here in Leederville. Body: Our display is a testament to the Indian Ocean's bounty. Our expert fishmongers are here to guide you, whether you're planning a feast or a simple, fresh meal. Come in and let us share our knowledge and the day's finest catch. #KailisFishMarket #SeafoodExperts
• •Headline: More Than a Meal, It's a Kailis Experience. Body: Join us at the Kailis Bros Leederville cafe, where every dish tells a story of fresh ingredients, skilled preparation, and a love for seafood. Perfect for family gatherings, celebrations, or simply a delicious escape. Book your table and taste the difference tradition makes. #KailisDining #LeedervilleEats
• •Headline: Good Friday Tradition Starts at Kailis Bros. Body: For generations, Perth families have trusted Kailis Bros for their Easter seafood. We're preparing for our busiest day with an unmatched selection of the freshest local fish and shellfish. Pre-order or visit us early – your tradition is our commitment. #GoodFridaySeafood #KailisEaster
• •Headline: Behind Every Great Dish is the Freshest Catch. Body: Our chefs and fishmongers work hand-in-hand, ensuring only the premium local seafood makes it to our market and your table. We're passionate about WA seafood and dedicated to showcasing its incredible quality. Discover today's specials! #WASeafood #QualityCounts