Brand Tone

Empathetic and Understanding, Supportive and Empowering, Authentic and Genuine, Informative and Solution-Oriented, Inclusive, Positive and Hopeful

Brand Values

• •Inclusivity and Acceptance
• •Lived Experience and Empathy
• •Quality and Durability
• •Discretion and Style
• •Support and Well-being
• •Community and Connection
• •Problem-Solving and Innovation

Best Practices

• •Prioritize Empathy: Always write from a place of understanding. Use language that acknowledges the challenges your audience might face and positions your products as helpful solutions. Refer to the founding story and the 'why' behind the brand.
• •Use Inclusive and Affirming Language: Employ terms like 'neurodivergent,' 'neurospicy,' and 'sensory needs' respectfully. Avoid language that pathologizes or stigmatizes. Reinforce that it's okay to need and use sensory tools.
• •Focus on Benefits, Not Just Features: Explain how a fidget helps (e.g., 'improves focus,' 'provides calming input,' 'offers a safe alternative to skin picking') rather than just describing its physical attributes.
• •Maintain Authenticity: Let the genuine passion and personal story of the founders shine through. Avoid overly corporate or salesy language. Keep the tone relatable and human.
• •Be Solution-Oriented and Empowering: Frame your products as tools that empower users to manage their sensory experiences, improve their well-being, and feel more comfortable in various environments.

Social Perception

Trusted and Respected, Innovative and Purposeful, Inspiring, Community-Focused, High Quality, Effective, Age-Appropriate

Copy Examples

• •Headline: Find Your Calm. Focus Your Mind. Body: Life can be overwhelming. Our discreet, durable fidgets are designed by those who get it, for those who need it. Explore tools that truly support your sensory needs, helping you navigate your day with greater ease and confidence. Because everyone deserves to feel comfortable and focused.
• •Headline: Not Just a Fidget. It's a Lifeline. Body: For teens and adults managing anxiety, ADHD, or sensory overload, finding the right support matters. Kaiko Fidgets offers thoughtfully designed, quiet tools that fit your life and style, providing the sensory input you need without the unwanted attention. Reclaim your focus, reduce stress.
• •Headline: Designed with You in Mind. Literally. Body: Born from personal experience and a passion for helping, Kaiko Fidgets are more than just objects. They're pathways to better focus, calmer moments, and a more regulated day. Our 'neurospicy' team carefully selects and crafts each tool for quality, discretion, and genuine support.
• •Headline: Stronger Than The Stigma. Built to Last. Body: Tired of flimsy or childish sensory tools? We were too. That’s why Kaiko Fidgets are made from high-quality materials, like stainless steel, for lasting durability and a look that suits teens and adults. Find your perfect fidget and feel the Kaiko difference.
• •Headline: Sensory Support That Understands. Body: From gentle soothing to intense tactile input for harm minimisation, our range meets diverse needs. Co-founded by an autistic teen and his OT mum, Kaiko Fidgets are crafted with empathy and expertise. Discover tools that help you manage, focus, and thrive.