Brand Tone

aspirational, welcoming, chic, encouraging, positive, polished, professional, approachable, trusted style advisor

Brand Values

• •Quality
• •Versatility
• •Timeless Style
• •Personal Connection

Best Practices

• •Always Use the "Kaikê Girl" Persona
• •Emphasize "Timeless" and "Versatile"
• •Maintain a Chic and Encouraging Tone
• •Tell the "Family Business" Story
• •Focus on the Feeling, Not Just the Fabric

Social Perception

Low public visibility, neutral perception limited to direct website interactions due to minimal online presence; lack of widespread reputation presents both a challenge and an opportunity.

Copy Examples

• •Headline: Your Forever Wardrobe, Reimagined. Body: Meet the new Kaikê collection—where timeless design meets effortless versatility. Each piece is crafted to move with you, from morning meetings to evening moments. Discover style that lasts. #KaikêStyle #TimelessFashion #PortugueseDesign
• •Headline: The Dress That Does It All. Body: Effortlessly chic and endlessly versatile. Our new Satin Midi Dress is the answer to every invitation. Designed in Portugal with quality you can feel, it’s the one piece your closet is missing.
• •Headline: More Than Fashion. It's a Family. Body: With 10 years in textiles, our family pours its passion for quality into every stitch. Kaikê isn't about trends; it's about creating the timeless, versatile pieces you'll love for years to come. Welcome to the family.
• •Headline: How do you style your Kaikê? Body: To us, the "kaikê girl" is confident, chic, and an expert at making style her own. We want to see your look! Share a photo of your favorite Kaikê outfit and tell us what makes you feel empowered.
• •Headline: Elegance Has a New Name. Body: Unlock a world of timeless style. From tailored blazers to flowing dresses, Kaikê offers curated pieces for the modern woman. Get 15% off your first order and discover the art of versatile dressing.