Brand Tone

Playful, Whimsical, Creative, Story-driven, Friendly, Approachable, Entertaining

Brand Values

• •Originality & Creativity
• •Self-Expression & Personality
• •Fun & Enjoyment
• •Direct Connection with the Artist (Kay)

Best Practices

• •Use playful and whimsical language to describe the stickers and characters.
• •Focus on how the stickers help customers express their unique personality.
• •Incorporate storytelling elements to hint at character backstories and adventures.
• •Maintain a friendly, first-person voice (from Kay) in communications.
• •Highlight the fun and enjoyable aspects of using the stickers.

Social Perception

A brand known for its quirky, original art, providing fun and entertaining stickers that allow customers to express their unique personalities.

Copy Examples

• •Add a paw-some personality to your belongings with our quirky stickers!
• •Hello, I'm Kay! Welcome to my world of original characters and storytelling.
• •Shop our quirky, original character stickers and add a pop of personality to your everyday.
• •Get yours and let the fun begin!
• •Explore the mischievous charm of Lara and her gang!