Brand Tone

welcoming, functional, and community-oriented

Brand Values

• •Accessibility and Inclusivity
• •Service and Convenience
• •Connection to Culture and Community
• •Appreciation of Place

Best Practices

• •Always Emphasize "Welcome": Use inclusive and open language in all communications. Phrases like "Open to all," "Your meeting place," and "Welcome in" reinforce the core value of inclusivity.
• •Highlight the Location and View: Consistently mention the connection to Kulttuuritalo Virta and the scenic landscape. This is a unique selling proposition that differentiates the café.
• •Be Clear and Informative: Provide practical information (hours, menus, special offers) in a straightforward manner. This respects the time of a diverse audience that is often there for another primary purpose (e.g., an event or library visit).
• •Connect to Culture: When possible, tie promotions to the events happening in the Kulttuuritalo. This synergy strengthens the brand's identity as a cultural hub café and can drive traffic.
• •Adopt a Community Voice: Frame the café not just as a business, but as a part of the local community. Share news about local events, collaborations, or even just warm, seasonal greetings to foster a sense of connection.

Social Perception

A convenient and pleasant café and lunch restaurant within a respected cultural institution, perceived as a functional part of the Kulttuuritalo experience rather than a standalone destination. Its reputation is tied to the operator's quality service and the cultural center's overall appeal, with the scenic view being a significant positive attribute.

Copy Examples

• •Before the show, after your museum visit, or during a library break, Kahvila Virta welcomes you. Enjoy a delicious lunch or a relaxing coffee moment with the best views in Imatra. We are the living room of the Culture House – open to everyone.
• •Enhance your concert experience! Skip the queue by pre-ordering your intermission refreshments from Kahvila Virta. A fresh coffee and pastry will be waiting for you. Order now and make your evening seamless.
• •Welcome to Kahvila Virta, your meeting point at the heart of culture. Our daily lunch is served from 10:30 to 14:30. We are proud to be a space for conversation, community, and great coffee.
• •Looking for a lunch spot with a view? Kahvila Virta in Kulttuuritalo Virta offers a delicious daily lunch buffet. It's the perfect place for a break in your workday or a meal before exploring the library or our museums. Come and enjoy!
• •Host your next meeting in an inspiring setting. Kulttuuritalo Virta provides the space, and Kahvila Virta provides the flavor. From energizing coffee breaks to full catering, we ensure your event is a success. Contact us for a quote.