Brand Tone

aspirational, authentic, nurturing, friendly, relatable, evocative, emotional, focusing on experience and memories, wild-hearted, spontaneous, adventurous

Brand Values

• •Connection to Nature
• •Family & Community
• •Sustainability & Responsibility
• •Authenticity & Quality

Best Practices

• •Lead with Lifestyle, Follow with Product: Always frame the copy around the feeling and the lifestyle—freedom, nature, family connection. The product is the uniform for that lifestyle, not just an item to be sold.
• •Embrace Sensory Language: Use words that evoke the senses associated with the beach and surf culture: "salty air," "sun-drenched," "sandy toes," "ultra-soft." This reinforces the brand's connection to nature.
• •Weave in Core Values: Regularly mention key value propositions like "sustainably made," "Atelier Portugal," or the "Protect What You Love" motto. This builds brand trust and differentiates Kahuna Kids from generic children's clothing brands.
• •Maintain a Nurturing & Encouraging Tone: Speak to parents as partners in the adventure of raising children. Use encouraging and positive language that honors the "nurtured spirit" of childhood.
• •Be Consistent with "Surf Culture" Terminology: Use authentic terms like "wave riders," "surf enthusiasts," and "chasing the tide" to connect with the target audience and solidify the brand's niche identity.

Social Perception

The brand is perceived as a premium, niche apparel company with strong ethical and aesthetic principles. It's seen as a lifestyle brand for families who identify with or aspire to a surf-centric, environmentally-conscious way of life. A challenge in social perception is the name's overlap with other products, which can dilute brand identity in online searches.

Copy Examples

• •The Golden Hour, Powered by Kahuna Kids. Some days are for chasing waves. Others are for watching them roll in, wrapped in warmth and making memories. Our ultra-soft hoodies are made for every beachside moment. #KahunaKids #ProtectWhatYouLove #SurfFamily
• •Sandy Toes & New Styles Inside Ready for the next adventure? We've just dropped a new collection of surf-inspired tees, designed in our Portugal studio and made for the little wave rider in your life.
• •For the Wild-Hearted. Surf-inspired apparel, sustainably made in Portugal for the next generation of ocean lovers. [Shop Now]
• •Let them be little. Let them be free. Let them be Kahuna Kids.
• •Made with love, inspired by the sea. Designed for endless adventure. Sustainably crafted in our own atelier. Kahuna Kids: Wear the Wave. Discover authentic surf style for your little ones. Shop our collection of organic, super-soft apparel.