Brand Tone

luxurious, exclusive, sophisticated, aspirational, and confident

Brand Values

• •Exclusivity and Individuality: Creating unique and personalized vehicles and products that allow customers to express their individuality.
• •Design Excellence and Innovation: Pushing the boundaries of automotive design and craftsmanship.
• •Luxury and Quality: Using the finest materials and meticulous attention to detail in all creations.
• •British Heritage and Craftsmanship: Emphasizing a legacy of British automotive design and coachbuilding.
• •Passion for Automotive Aesthetics: Driven by a deep love for cars and their visual and engineering aspects.

Best Practices

• •Emphasize Exclusivity: Use words like "bespoke," "unique," "limited," "commissioned," and "one-of-a-kind" to reinforce the rarity and special nature of the products.
• •Showcase Craftsmanship: Detail the meticulous processes, high-quality materials, and the artistry involved in creating each product. Words like "hand-crafted," "precision-engineered," and "masterfully designed" will resonate.
• •Maintain a Confident and Authoritative Voice: Speak as a leader in automotive fashion, setting trends rather than following them. Use declarative statements and a sophisticated vocabulary.
• •Evoke Aspiration and Desire: Paint a picture of the lifestyle and status associated with owning a Kahn-designed vehicle or product. Focus on the feeling and experience, not just the features.
• •Visually Align: Ensure all imagery and visual content across platforms reflect the same luxury, sophistication, and attention to detail conveyed in the copy. High-quality photography and videography are crucial.

Social Perception

Project Kahn and its associated brands are generally perceived as high-end, luxury automotive customizers. Afzal Kahn is seen as a visionary designer and "the king of car customisation." Customers and enthusiasts often associate the brand with unique, statement-making vehicles and high-quality aftermarket parts. The brand evokes a sense of aspiration and automotive artistry.

Copy Examples

• •Beyond transportation. Beyond convention. This is Project Kahn. Define your journey.
• •Meticulously crafted. Obsessively engineered. Experience the pinnacle of automotive fashion with our latest collection.
• •The road is your catwalk. Command it with Kahn.
• •Where British heritage meets visionary design. Discover the art of bespoke automotive excellence.
• •Don't just own a car. Commission a masterpiece. Project Kahn: Automotive couture for the discerning individual.