Brand Tone

Innovative and Modern, Convenient and Effortless, Effective and High-Quality, Aspirational yet Accessible, Chic and Trendy

Brand Values

• •Simplicity and Ease of Use
• •Effectiveness and Innovation
• •High-Quality Ingredients
• •Inclusivity
• •Gentle & Kind to Skin
• •Eco-Conscious (emerging)

Best Practices

• •Prioritize "Effortless" and "Easy": Consistently use language that emphasizes simplicity, convenience, and ease of use. Words like "effortless," "easy," "simple," "shortcut," "on-the-go," "anytime, anywhere," "glide," and "swipe" should be staples.
• •Highlight Innovation and Modernity: Frame products, especially the balm sticks, as innovative solutions that are changing skincare routines. Use terms like "innovative," "game-changer," "new wave," and "modern."
• •Emphasize Visible Results & Quality Ingredients: Back up claims of ease with the promise of effectiveness. Mention key ingredients like "Jeju fermented oils," "salmon complex," and "collagen" and their benefits (hydration, wrinkle care, glow). Use phrases like "clinically proven," "potent," and "high-quality."
• •Maintain an Aspirational yet Inclusive Voice: While leveraging celebrity associations and the "K-drama famous" angle for aspiration, ensure the underlying message is that these benefits are accessible to "everyone."
• •Keep it Visually Connected and Chic: Ensure copy aligns with the sleek, modern, and often pink-hued visual branding. Use descriptive words that evoke a sense of style and trendiness, like "chic," "sleek," "radiant," and "glow."

Social Perception

Highly Popular and Trendy, Effective for On-The-Go Hydration and Glow, Associated with K-Dramas and Celebrities, Mixed Feelings on Marketing, Premium Quality with a Corresponding Price, Concerns about Authenticity, Positive Customer Satisfaction

Copy Examples

• •Effortless Glow, Anytime, Anywhere. KAHI Multi Balm: Your shortcut to radiant, hydrated skin in a single swipe.
• •Simplify your routine, amplify your glow! ✨ KAHI’s Wrinkle Bounce Multi Balm, packed with Jeju’s potent salmon complex, makes radiant, youthful skin effortlessly achievable. Just glide and go! #KAHIGlow #EffortlessBeauty #KBeautyInnovation
• •Experience the K-Beauty secret seen on stars. Our iconic Multi Balm delivers clinically proven hydration and wrinkle care with a touch of chic. Because beautiful skin should be easy for everyone.
• •Tired of complicated skincare? KAHI simplifies beauty. Our innovative balm sticks, born from 744 hours of careful fermentation, bring you potent Jeju ingredients for visibly smoother, glowing skin. Effortlessly.
• •Unlock Your All-Day Glow with KAHI’s On-The-Go Secret! Imagine skincare that fits into your busiest days. KAHI’s Multi Balms are designed for your life – instant hydration, a radiant boost, and targeted care, all in a sleek, take-anywhere stick. Discover effortless beauty.