Brand Tone

The brand's tone is aspirational, empowering, and personal. It blends a sense of luxury and elegance with an approachable and inspiring narrative. The language used is descriptive and evocative, using words like "luxurious," "elegant," "glamour," and "sophistication" to describe the products. The founder's personal story adds a layer of authenticity and resilience, creating a connection with the audience that goes beyond the products themselves.

Brand Values

• •Empowerment
• •Quality and Craftsmanship
• •Resilience
• •Versatility
• •Ethical Sourcing

Best Practices

• •Always circle back to the founder's story of resilience and the brand's mission to empower women. This is the emotional core of the brand.
• •Consistently use words that evoke a sense of luxury, elegance, and confidence, such as "stunning," "sophisticated," "glamorous," and "empowering."
• •Emphasize the unique, handcrafted nature of the products, particularly the hand-sewn embellishments, to reinforce the value and quality of the kaftans.
• •In visuals and descriptions, demonstrate the many ways the kaftans can be worn to appeal to a wider audience and various lifestyle needs.
• •Encourage user-generated content and feature customers on social media to build a sense of community and reinforce the message that the brand is for "all women."

Social Perception

The brand is perceived as a provider of high-quality, beautiful, and unique kaftans. Customers appear to connect with the brand's personal story and appreciate the quality and craftsmanship of the products. The social media pages foster a sense of community, with customers sharing photos of themselves wearing the kaftans. The overall perception is that of a small, resilient business with a personal touch, offering luxurious and stylish clothing for a diverse range of women.

Copy Examples

• •Unleash your inner goddess. ✨ Our new collection features hand-sewn embellishments on pure silk, creating a piece that's as unique as you are. 'Be Bold, Be Brave, Be Beautiful.' #KaftansThatBling #LuxuryFashion #ResortWear
• •Subject: A Story of Silk and Strength. From a personal journey of resilience comes a collection designed to empower. Discover our handcrafted silk kaftans, each one a testament to the strength and beauty within every woman. Find your perfect piece and wear your story. #KaftansThatBling
• •Drape yourself in elegance with our stunning embellished silk kaftan. Each bead and sequin is meticulously hand-sewn, creating a one-of-a-kind masterpiece. Perfect for turning heads at a beachside resort or adding a touch of glamour to your evening. This isn't just a kaftan; it's a statement. #SilkKaftan #HandcraftedLuxury
• •Your passport to effortless style. Our versatile silk kaftans are the perfect travel companion, taking you from sun-drenched beaches to sophisticated soirées. Pack light, live beautifully. #TravelInStyle #KaftanLove #Wanderlust
• •We love seeing how you style your bling! The gorgeous [Customer Name] is radiating confidence in our [Product Name] kaftan. Thank you for sharing your light with us! ✨ #CustomerLove #RealWomen #KaftanStyle