Brand Tone

passionate, educational, expert, authentic, and inclusive

Brand Values

• •Quality
• •Passion
• •Authenticity
• •Knowledge & Education
• •Community

Best Practices

• •Lead with Passion, Follow with Facts: Start with emotive, passion-driven language and then support it with concrete details, expert tips, and transparent information.
• •Emphasize "We" and "You": Use "we" to talk about the brand's passion and expertise. Use "you" to directly address and empower the customer. This creates a conversational and inclusive tone.
• •Educate, Don't Just Sell: Frame every piece of content, including product descriptions, as an opportunity to educate. Explain the why behind a product's quality. This reinforces the brand's value of being an educational resource.
• •Maintain Authenticity: Continue the practice of transparency. When recommending a product, explain why it's a favorite. Avoid generic marketing phrases.
• •Use "Kaffeegeniesser" as an Identity: Refer to the customer and the brand's team as "Kaffeegeniesser." This reinforces the community aspect and speaks to the customer's identity as a discerning coffee lover.

Social Perception

Kaffeegeniesser is perceived as a specialist digital resource and high-quality supplier for coffee enthusiasts in the Swiss market, positioning itself as the go-to authority for this demographic.

Copy Examples

• •More than a drink—it's a ritual. At Kaffeegeniesser, we combine deep knowledge with pure passion to help you discover your perfect cup. Explore beans, master techniques, and celebrate the art of coffee with us.
• •Grown on the sun-drenched slopes of Apaneca, this Salvadoran SL28 is a testament to its volcanic soil. We love it for its juicy, wine-like mouthfeel and sparkling notes of yellow plum and cashew. We only sell what we truly enjoy, and this is a coffee we can't stop enjoying. Brew it as a 1:2 ratio espresso to unlock its full, complex character.
• •The Ultimate Guide to Perfect Crema: Tips from a True Kaffeegeniesser. What separates a good espresso from a great one? The crema. In this video, we break down the science and art behind that beautiful, golden-brown layer. From grind size to pressure, we'll guide you step-by-step. Because everyone has the right to truly good coffee.
• •Our mission began with a simple belief: that the best coffee moments are born from understanding. With over 15 years of our own experience, complemented by conversations with baristas, roasters, and traders, we've built Kaffeegeniesser to be your trusted compass in the world of coffee. This isn't just our business; it's our passion, shared one cup at a time.
• •A Coffee So Good, We Almost Kept It For Ourselves... Hi [Name], this week we discovered a small-batch roast from Italy that truly impressed us. As a Kaffeegeniesser, you know that feeling when a coffee just sings. This is one of them. Here’s why we love it and think you will too...