Brand Tone

Creative & Passionate, Personal & Authentic, Enthusiastic & Engaging, Appreciative & Warm, Informative & Helpful, Edgy & Modern

Brand Values

• •Artistic Expression & Creativity
• •Quality & Craftsmanship
• •Cultural Inspiration (especially Asian cultures)
• •Authenticity & Transparency
• •Independence
• •Connection & Community
• •Bringing Joy & Escape

Best Practices

• •Always Lead with Passion for Art: Whether it's apparel or a print, connect it back to the artistic vision and creative spark. This is the core of Kaevane.
• •Maintain Authenticity and Relatability: Continue sharing the journey, the inspirations, and even the occasional vulnerability. This builds a stronger connection than purely transactional copy.
• •Use Evocative and Descriptive Language: Instead of just stating facts, use words that paint a picture and evoke the emotions or themes in the artwork (e.g., "dreamscape," "ephemeral," "bold," "ancient tales").
• •Engage with the Audience: Ask questions, invite comments, and respond genuinely. This fosters the community feel that is already present.
• •Ensure Visuals and Text Align: The edgy, modern visuals for streetwear should be matched by copy that, while still artistic, might lean slightly more into confident and bold language. The art prints and delicate items can have softer, more introspective copy. The overarching passion for art remains the connecting thread.

Social Perception

Highly Positive for Art & Illustrations, Supportive & Engaged Community, Seen as Talented & Inspiring, Less information on Apparel Perception

Copy Examples

• •Lose yourself in the details ✨ Our latest print, 'Ephemeral Dreams,' is here to transport you. Inspired by fleeting moments and ancient tales, each stroke was a journey. We hope it brings a touch of magic to your space. Available now – link in bio to welcome this piece into your home! #KaevaneArt #NewPrint #Illustration #ArtForTheSoul #Dreamscape
• •Unleash your alter ego. Our new [Product Name, e.g., Oni Hoodie] blends bold anime aesthetics with street-ready comfort. Designed for those who walk their own path and aren't afraid to show their power. Art you can wear. Strength you can feel. Shop the collection. #KaevaneStreetwear #AnimeFashion #StreetStyle #WearableArt #EdgyLook
• •Color your world, one storefront at a time! 🎨 My 'Boutiques du Monde' coloring book isn't just about filling in lines; it's about igniting your own creativity and finding calm in the chaos. So excited to see how you bring these pages to life! Link in bio to grab yours! What's your favorite thing to color? Let me know! 👇 #Kaevane #ColoringBook #AdultColoring #CreativeEscape #ArtTherapy #Sketchbook
• •Hi, I'm Claire, the heart and hands behind Kaevane. What started as a passion for illustration and a love for Japanese and Korean culture has grown into this wonderful space where I can share my art with you. From detailed Tarot cards to comfy streetwear, every piece is infused with a bit of my soul and a desire to bring a little more beauty and inspiration into your everyday. Thanks for being part of this journey! #ArtistLife #KaevaneStory #PassionForArt #SmallBusinessOwner #CreativeJourney
• •A little something special, just for you! ✨ To say thank you for your amazing support, we're giving you [discount/offer] on all art prints for the next 48 hours. It's the perfect chance to snag that piece you've been eyeing or discover a new favorite. Your support means the world and allows me to keep creating. Happy art hunting! #Kaevane #ArtSale #ThankYou #CommunityLove #LimitedTimeOffer