Brand Tone

Trendy and Youthful, Confident and Stylish, Direct and Informative (on website), Engaging and Relatable (on social media)

Brand Values

• •Originality
• •Quality
• •Style
• •Sustainability
• •Inclusivity

Best Practices

• •Know Your Audience: Speak their language. Use slang and references that resonate with a young, fashion-aware demographic but avoid overdoing it to maintain a sense of authenticity.
• •Stay True to Your Values: If originality and quality are key, ensure the copy reflects this by highlighting unique design aspects and material choices.
• •Visual and Verbal Harmony: The tone of the copy should match the aesthetic of the visuals. If the imagery is edgy and urban, the copy should complement that feel.
• •Platform Adaptability: While maintaining a core tone, adapt the nuances for each platform. TikTok copy can be more informal and hashtag-heavy, while website copy might be slightly more descriptive.
• •Be Confident, Not Arrogant: Project a belief in the brand's style and quality without sounding exclusionary or overly boastful.

Social Perception

Engagement in the form of likes and views indicates an audience that is interested in their streetwear aesthetic. The commonality of the name "Kaede" and "Gardens" means the brand needs to build a distinct identity to stand out from unrelated entities.

Copy Examples

• •Level up your layers. 🥶 Our new [Hoodie Name] just dropped – get that fresh fit before it’s gone. #KaedeGardens #StreetwearEssential #NewCollection
• •POV: You found your new favorite streetwear plug. 🔥 Obsessed is an understatement. #KaedeGardens #OOTD #StreetStyleVibes
• •Summer Heat, Street Beat. ☀️🎧 Shop the freshest drops from Kaede Gardens. Your summer uniform awaits.
• •Tired of the same old? Kaede Gardens brings you original streetwear that’s all about quality and style. Define your look. Shop Now. #KaedeStreetwear #FashionForward
• •🔥 Don't Sleep On This! 🔥 Kaede Gardens Sale Starts NOW.