Brand Tone

aspirational yet accessible, calming, and educational

Brand Values

• •Well-being
• •Nature
• •Quality & Aesthetics
• •Simplicity
• •Community

Best Practices

• •Use a Consistent Lexicon: Always draw from a core vocabulary of words associated with the brand: harmony, balance, sanctuary, serenity, wellness, natural, pure, elevate, transform, journey, ritual. This reinforces the calming and aspirational tone.
• •Focus on Benefits, Not Just Features: Instead of saying "Our diffuser has a 200ml capacity," say "Enjoy up to 8 hours of continuous harmony with our large-capacity diffuser." Frame every feature in terms of the emotional or practical benefit to the user.
• •Maintain an Educational Stance: Regularly share knowledge about aromatherapy. Write blog posts, Instagram carousels, or short videos explaining the properties of different oils, how to blend them, or the science behind scent and mood. This builds authority and trust.
• •Adapt the Tone's Energy to the Platform: While the core tone remains, its expression can vary. Keep the calm, elegant language for the website and Instagram. Use more energetic, concise, and trend-aware language for TikTok without losing the essence of wellness.
• •Incorporate Sensory Language: Since the product is about scent, use descriptive language that evokes smells, feelings, and atmospheres. Use phrases like "a fresh, forest-like aroma," "the warm, comforting scent of cinnamon," or "fills the air with a bright, citrusy mist" to help the customer imagine the experience.

Social Perception

premium, trustworthy, and aesthetically pleasing wellness brand

Copy Examples

• •Headline: Inhale Peace, Exhale Calm. Body: Introducing our new Lavender Angustifolia essential oil, distilled to capture pure serenity in a bottle. Just a few drops in your Kadú diffuser can transform your space into a sanctuary of tranquility. Perfect for unwinding after a long day or preparing for a restful night's sleep. Discover the art of relaxation. Call to Action: Shop the calm at kaduchile.cl.
• •On-screen text: 3 steps to a better mood. (Video shows: 1. Adding water to the diffuser. 2. Adding drops of orange oil. 3. Pressing the 'on' button and showing the mist.) Caption: Your daily dose of happiness is this easy. 🍊✨ Our Sweet Orange essential oil is a natural mood booster. Get yours and brighten up your day! #aromaterapia #bienestar #aceitesesenciales #kaduchile #goodvibes
• •Headline: Your Home, Your Sanctuary. Body: At Kadú, we believe in the power of scent to transform your environment and elevate your well-being. Explore our collection of designer diffusers and pure essential oils, and begin the journey to a more balanced life.
• •Headline: The Perfect Union of Design and Wellness. Body: Why choose between style and function? Our Kadú diffusers are crafted to be a stunning addition to your decor while filling your home with the natural benefits of aromatherapy. Elevate your space. Elevate your self. Call to Action: Explore the Collection.
• •Subject: A Gift For Your Well-being | 15% Off Inside Body: We believe that self-care is a necessity, not a luxury. To help you create your personal oasis, we're offering you an exclusive 15% discount on our entire collection of essential oils. Find the perfect scent to harmonize your day. Call to Action: Redeem Your Offer.