Brand Tone

Kadosh employs a hybrid tone: Professional and Authoritative for its industrial safety market, focusing on technicality, directness, and confidence; Aspirational and Stylish for its fashion line, emphasizing craftsmanship, comfort, and modern design; and Authentic and Engaging on platforms like TikTok, aiming to build community and demonstrate product value in a relatable way.

Brand Values

• •Safety and Protection
• •Quality and Durability
• •Comfort
• •Colombian Pride
• •Integrity

Best Practices

• •Segment Your Voice: Clearly distinguish between the professional, safety-focused tone for "Kadosh Industry" and the aspirational, stylish tone for the fashion line. Use separate social media handles (like they do on TikTok) if the audience is distinct enough.
• •Anchor in Core Values: Every piece of copy should reinforce at least one core value: safety, quality, comfort, or Colombian pride. This creates a strong, memorable brand identity.
• •Balance Features with Benefits: Instead of just listing technical specs (e.g., "dieléctric sole"), translate them into tangible benefits for the customer (e.g., "protection from electrical hazards for your peace of mind").
• •Leverage Social Proof: Continue to prominently feature customer testimonials and reviews in marketing materials. Phrases like "Let customers speak for us" are powerful and build trust.
• •Maintain Authenticity: The "Made in Colombia" identity is a significant asset. Weave this narrative into stories, posts, and descriptions to create an emotional connection with customers who value local and artisanal production.

Social Perception

The public perception of Kadosh is largely positive, with customers frequently praising the excellent quality, comfort, and aesthetic appeal of the shoes. The brand is seen as a reliable Colombian manufacturer that delivers on its promises of durability and design, with high customer satisfaction and minimal negative feedback.

Copy Examples

• •Headline: Protection That Works as Hard as You Do. Body: Your workday is tough. Your boots should be tougher. Kadosh Industry boots are engineered in Colombia with a steel toe, anti-slip sole, and dielectric protection to keep you safe on any job site. Don’t compromise on safety or comfort. Step up with Kadosh.
• •Elevate your style, not your effort. Our 100% Colombian leather platforms are designed for all-day comfort and timeless elegance. Because true style is feeling as good as you look. Discover the collection. #KadoshStyle #HechoEnColombia #LeatherGoods
• •On-screen text: They said it couldn't be this tough AND this comfortable. They were wrong. Caption: Kadosh Industry: Built to last. #SafetyFirst #BotasDeSeguridad #WorkHardPlayHard
• •Headline: Crafted with Pride, Worn with Confidence. Body: Kadosh was born from a simple idea: to create footwear that is set apart. Set apart in quality, in durability, and in its commitment to our people. Every pair is proudly made in Colombia, combining generations of craftsmanship with modern innovation. Whether on the factory floor or the city street, Kadosh is with you every step of the way.
• •Subject: Quality You Can Feel. Comfort You'll Love. Body: Why choose between style and substance? Kadosh footwear offers both. For a limited time, enjoy free shipping on our new collection of 100% leather shoes. Experience the difference that true Colombian craftsmanship makes. Shop now and step into a new standard.