Brand Tone

Stylish & Trendy, Quality-Conscious, Appreciative & Passionate (about design and home), Modern & Clean, Approachable & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Aesthetic Appeal & Design
• •Customer Satisfaction
• •Entrepreneurial Spirit
• •Sustainability/Eco-consciousness
• •Exclusivity & Uniqueness

Best Practices

• •Develop a Brand Style Guide: Clearly document the brand's voice characteristics (e.g., "stylish," "appreciative," "quality-focused"), preferred terminology (e.g., "curated," "hand-crafted," "eco-conscious"), and a "words to avoid" list. This ensures anyone creating content understands the desired tone.
• •Prioritize Visual-Text Congruency: Ensure the tone of the copy always matches the aesthetic of the visuals. If images are modern and elegant, the copy should reflect that sophistication and not be overly casual or rustic, for example.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the materials (e.g., "durable Portuguese stoneware," "fine ceramic"), the craftsmanship ("hand-finished details"), or the benefits ("chip-resistant," "dishwasher safe for everyday ease").
• •Engage with Passion and Authenticity: Let the genuine appreciation for design, home, and the joy of sharing meals shine through in the language. Use evocative words that appeal to the senses and emotions associated with a beautiful home environment.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a product description on Bol.com, or a customer service email, the brand voice should be recognizable and consistent, reinforcing the brand's personality at every touchpoint.

Social Perception

Positive for Product Quality and Design, Reliable for Service, Associated with Stylish Home Goods, Limited Broader Public Awareness (beyond direct customers/niche)

Copy Examples

• •Headline: Beyond the Plate: Discover Artistry for Your Table. Body: At Kade 171, we believe every meal is an occasion. Our curated collections of Portuguese stoneware and trendy tableware are designed to bring lasting style and quality to your home. Explore pieces that speak to your taste.
• •Instagram Post: Morning moments, beautifully served. ✨ Our new [Collection Name] coffee cups blend unique design with the everyday luxury you deserve. Crafted for comfort, designed to inspire. What’s brewing in your Kade 171 cup today? #Kade171 #TrendyTableware #CoffeeLovers #HomeStyle
• •Product Description Snippet (for a dinner set): "Host with heart and contemporary flair. The 'Luca' dinner set, fashioned from resilient stoneware, brings a touch of modern elegance to every gathering. Each piece is a testament to unique design and enduring quality, ensuring your table is always dressed to impress."
• •Email Subject: Ready for a Table Refresh? Trendy Designs Await at Kade 171. Email Body Snippet: "Elevate your everyday dining with Kade 171. From vibrant Portuguese patterns to sleek, modern aesthetics, find high-quality, eco-conscious tableware that’s as unique as you are. Because a beautiful home starts with beautiful moments."
• •About Us Snippet: "Founded by three friends with a passion for entrepreneurship and beautiful design, Kade 171 is more than just a store – it’s a commitment. From sourcing unique, high-quality materials to carefully packing your order, we’re dedicated to bringing you tableware you’ll love for years to come."