Brand Tone

Empathetic, Ethical, and Artisanal. Authenticity and Cultural Richness. Warm, Inviting, and Purpose-driven. Optimistic and Resilient

Brand Values

• •Artisan Empowerment and Livelihood Generation
• •Sustainability and Eco-Friendliness
• •Preservation of Cultural Heritage
• •Fair Trade Practices
• •Quality and Craftsmanship
• •Community and Collaboration
• •Conscious Consumerism

Best Practices

• •Always Center the Artisan: Weave narratives about the artisans, their skills, and the impact of Kadam Haat on their lives into product descriptions, social media posts, and blog content. Use their names and stories where appropriate and with permission.
• •Emphasize "Handmade" and "Natural": Consistently use terms like "handcrafted," "artisan-made," "natural fibers," "eco-friendly," and "sustainable" to reinforce core values. Explain what these terms mean in the context of Kadam Haat's products.
• •Use Warm, Respectful, and Inclusive Language: Address customers and artisans with respect. Avoid overly technical jargon and focus on clear, heartfelt communication. The tone should feel like a conversation with someone who is passionate and knowledgeable about ethical craft.
• •Show, Don't Just Tell, the Impact: Instead of just stating "we empower artisans," share specific examples or statistics (e.g., "supports X number of artisan families," "preserves Y traditional craft"). Highlight the "why" behind the purchase.
• •Maintain Visual Consistency: Ensure that the imagery used alongside copy reflects the brand's values – showcasing the natural beauty of the materials, the skill of the artisans, and the aesthetic appeal of the products in a way that feels authentic and respectful.

Social Perception

A Socially Responsible Enterprise, A Preserver of Tradition, A Provider of Authentic, High-Quality Handicrafts, Empowering and Transformative, Ethical and Trustworthy, Innovative in a Traditional Sector

Copy Examples

• •Headline: Woven with Purpose, Crafted for Your Home. Body: "Discover the stories behind our sustainable home decor. Each Kadam Haat piece is handcrafted by skilled artisans in rural India, bringing generations of tradition and a touch of nature into your life. Choose consciously, live beautifully."
• •Headline: More Than a Basket, It's a Livelihood. Body: "With every Kadam Haat Sabai grass basket you purchase, you’re not just organizing your space – you’re empowering an artisan, supporting a family, and preserving a precious craft. Feel the warmth of handmade."
• •Headline: Embrace Nature's Elegance. Sustainably Made. Body: "Our eco-friendly collection, made from natural fibers like bamboo and Moonj grass, offers timeless style without compromising our planet. Decorate your world with pieces that care."
• •Headline: The Hands That Make: Meet Our Artisan Partners. Body: "At Kadam Haat, we celebrate the incredible skill and spirit of our artisan communities. Learn about the traditions they uphold and the passion they weave into every product. Your support makes a world of difference. [Link to artisan stories]"
• •Headline: Gifts That Give Back. Ethically Sourced, Beautifully Designed. Body: "Looking for a meaningful gift? Kadam Haat offers unique, handcrafted treasures that tell a story of empowerment and sustainability. Give a gift that truly matters."