Brand Tone

Youthful & Trendy, Enthusiastic & Passionate, Creative & Artistic, Approachable & Friendly, Confident & Aspirational

Brand Values

• •Quality Craftsmanship
• •Creativity & Individuality
• •Self-Expression & Confidence
• •Accessibility to Luxury
• •Customer Satisfaction

Best Practices

• •Embrace Emojis & Enthusiasm: Consistently use relevant emojis (💅🏾✨💖🔥) and an upbeat, enthusiastic tone to reflect the brand's youthful and passionate vibe, especially on social media.
• •Highlight "Luxury" and "Handmade": Regularly incorporate terms like "luxury," "handmade," and "salon quality" to reinforce the brand's value proposition of high-quality, artistic press-on nails.
• •Use Trendy & Relatable Language: Stay current with slang and phrases popular with the target demographic, but ensure it aligns with the overall "luxury" yet approachable feel. Avoid overly formal or stiff language.
• •Encourage Interaction: Ask questions, run polls, and invite comments and DMs to foster a sense of community and approachability, reinforcing the friendly aspect of the brand.
• •Visuals and Copy Cohesion: Ensure the copy complements the visual style. If the visuals are vibrant and artistic, the copy should be equally engaging and descriptive, painting a picture of the style and confidence the nails provide.

Social Perception

Positive, Artistic & Skilled, On-Trend, Aspiring Luxury, Niche Community Focus

Copy Examples

• •✨ UNLEASH YOUR INNER ICON! ✨ Our NEW 'Cosmic Dreams' collection just dropped! 🌌💜 Get ready to turn heads with these handmade, luxury press-ons. Which set are you copping first? 👇 Shop now - link in bio! #KacidillaNails #LuxuryPressOns #NailArt #NewCollection #HandmadeNails #CosmicDreams
• •No salon? No problem! 😉 Watch how easy it is to get a flawless, long-lasting mani with Kacidilla Nails! ✨💅🏾 Grab your set & slay all day! #PressOnNails #NailTutorial #DIYManicure #KacidillaNails #LuxuryNails #NailGoals
• •Dare to be different? Our 'Rebel Heart' luxury press-ons are for the bold and the fearless. 🔥 Each nail is meticulously handcrafted with salon-quality gel for a stunning, durable finish. Ready to make a statement? Add these beauties to your cart and let your nails do the talking! Sizing kit recommended for the perfect fit.
• •💅 Treat Yourself! 💖 Up to 20% OFF Your Fave Kacidilla Nails!
• •Which vibe are you feeling for your next set? ✨ 💜 Dreamy Pastels 🖤 Bold & Edgy Vote now & help us design our next drop! #KacidillaNails #NailInspo #PressOnNails #Luxury