Brand Tone

Inspiring and Empowering, Friendly and Approachable, Fun and Creative, Helpful and Informative, Innovative

Brand Values

• •Accessibility (DIY for Everyone)
• •Creativity and Self-Expression
• •Fun and Enjoyment
• •Quality and Variety
• •Customer Empowerment and Support
• •Sustainability
• •Community

Best Practices

• •Use "You" and "Your" Frequently: Address the customer directly to create a personal and empowering connection (e.g., "Your dream room," "You can create").
• •Emphasize Ease and Simplicity: Highlight how user-friendly the products and processes are, using words like "easy," "simple," "peel-and-stick," "no mess." This reinforces the "DIY for everyone" value.
• •Incorporate Encouraging and Positive Language: Use words like "wow," "stunning," "beautiful," "joy," "fun," "you've got this!" to inspire and motivate.
• •Ask Questions to Engage: Prompt interaction and make the customer feel involved (e.g., "Tired of plain walls?" "Weekend project?").
• •Focus on Transformation and Empowerment: Frame the copy around the positive change customers can achieve, empowering them to become "artisans" of their own spaces, aligning with the "Craftsmanization Plan for All Humanity."

Social Perception

Positive and Trusted, Go-To Resource for DIYers, Innovative and Trend-Aware, Supportive and Encouraging, Associated with Fun and Transformation

Copy Examples

• •Headline: Your Dream Room is Just a Peel Away! Body: Tired of a plain wall? Unleash your inner designer with our easy-to-use peel-and-stick wallpaper! No mess, no stress, just beautiful results. Start your transformation today! #kabegamiyahonpoDIY
• •Headline: Weekend Project? We Say, Weekend WOW! Body: Got a free weekend? That's all it takes to give your space a stunning makeover. From vibrant patterns to calming hues, find everything you need at kabegamiyahonpo. Let's make your home uniquely yours!
• •Headline: Don't Just Dream It, DIY It! Body: Think DIY is too hard? Think again! With our step-by-step guides and beginner-friendly products, you'll be amazed at what you can create. Join our "Craftsmanization Plan for All Humanity" and discover the joy of making.
• •Headline: Eco-Friendly Style for Your Happy Place. Body: Create a home that's kind to you and the planet. Explore our range of sustainable wallpapers and materials, and design a space that truly reflects your values. Beautiful, responsible, and all you.
• •Headline: From Drab to Fab – You’ve Got This! Body: kabegamiyahonpo is here to cheer you on! With thousands of designs and all the tools you need, transforming your home is easier than you think. Show us your #ホンポのみんリフォ success!