Brand Tone

aspirational, sophisticated, and trustworthy

Brand Values

• •Quality & Craftsmanship
• •Durability & Longevity
• •Timeless Style
• •Functionality
• •Passion for Leather

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., sophisticated, authentic, adventurous), preferred vocabulary (e.g., "genuine leather," "handcrafted," "journey," "timeless"), and things to avoid (e.g., overly casual slang, aggressive sales tactics).
• •Prioritize "Show, Don't Just Tell": Instead of simply saying "high quality," describe the specific materials, construction techniques, or design features that demonstrate that quality. For example, "Full-grain leather that develops a rich patina over time."
• •Emphasize Storytelling: Connect products to experiences and aspirations. Talk about the "journey," the "adventures," and how KABAN bags fit into the user's life, reinforcing the aspirational aspect.
• •Maintain Sophistication in Language: Use clear, articulate language. Avoid jargon where possible, but don't shy away from descriptive terms that convey elegance and quality (e.g., "meticulously stitched," "thoughtfully appointed interiors").
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, or a customer service email, the tone should remain consistent, reinforcing the brand's identity at every touchpoint. Regular review of content can help maintain this consistency.

Social Perception

Positive Initial Impressions, Emerging Brand, Niche Appeal

Copy Examples

• •Journey with Distinction. Our [Product Name] Duffle, crafted from the finest genuine leather, is more than just a bag – it's a testament to enduring style and rugged reliability. Built for the adventures ahead, designed to tell your story. Discover yours. #KabanBags #LeatherCraftsmanship #TimelessTravel
• •KABAN BAGS: Investing in Tradition, Designed for Today. Experience the enduring quality of handcrafted genuine leather bags that become your trusted companion through every chapter.
• •Inside: The Art of Lasting Leather – Discover KABAN
• •In a world of fleeting trends, some choices stand apart. A KABAN genuine leather bag isn't just an accessory; it's a statement of quality, a commitment to craftsmanship, and a companion that matures with you. Explore why investing in lasting style is always in vogue.
• •At KABAN BAGS, we are dedicated to reviving the art of traditional leather craftsmanship for the modern professional. Each piece is thoughtfully designed and meticulously constructed to offer unparalleled style and functionality. #KabanLeather #BusinessStyle #QualityInEveryStitch