Brand Tone

Artisanal & Heritage-Focused, Elegant & Sophisticated, Passionate & Storytelling, Conscious & Ethical, Innovative & Modern

Brand Values

• •Craftsmanship
• •Heritage
• •Quality
• •Artistry & Design
• •Sustainability & Consciousness
• •Storytelling & Soul
• •Innovation

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the narrative of generational skill, the hands of the artisans, and the traditional techniques. Use words like handcrafted, artisanal, legacy, heritage, age-old craft.
• •Use Evocative and Sensory Language: Describe the textures, materials, and the feeling the rugs evoke. Words like soulful, whimsical, warmth, luxurious, intricate, vibrant can help convey the artistic and emotional value of the products.
• •Maintain an Elegant and Sophisticated Voice: The language should reflect the premium nature of the products. Avoid overly casual slang or jargon. Focus on clear, articulate, and refined communication.
• •Highlight Ethical and Conscious Values: Subtly integrate messages about supporting weavers, sustainable practices (where applicable), and the conscious choice of owning a handmade item. This resonates with the brand's stated values.
• •Balance Tradition with Modernity: While celebrating heritage, also showcase the brand's relevance to contemporary design. Use phrases that speak to timeless classics, modern aesthetics, global design language, and innovation.

Social Perception

Kaati Carpets is perceived as a premium brand that offers high-quality, artisanal rugs with a strong connection to Indian heritage and craftsmanship. They are seen as a brand that successfully merges traditional weaving techniques with contemporary and global design sensibilities. Customers and media appreciate their commitment to supporting local artisans and preserving a traditional craft. The brand is associated with luxury, elegance, and the creation of heirloom quality pieces. There's an understanding that purchasing a Kaati carpet is an investment in art, story, and ethical production. Collaborations with design entities like Origin One further enhance their image as innovative and design-forward.

Copy Examples

• •Headline: Drape Your Floors in Legacy. Discover Kaati. Body: More than a carpet, it's a story woven by generations. Each Kaati rug is a testament to India's rich weaving heritage, handcrafted by skilled artisans to bring timeless elegance and soul to your home. Explore a tradition of art, consciously made for modern living.
• •Headline: Art. Woven In. Body: At Kaati Carpets, we believe your floor deserves to be a canvas. Our artisans meticulously handcraft each piece, blending age-old techniques with contemporary vision. Choose from luxurious silks and wools, and let your space tell a unique story of craftsmanship and beauty.
• •Headline: The Soul of Your Home, Thread by Thread. Body: Experience the warmth and character only a handmade Kaati Carpet can bring. Founded on a four-generation passion for weaving, we create more than just rugs – we craft future heirlooms, each infused with the spirit of its maker and designed to elevate your everyday.
• •Headline: Consciously Crafted. Beautifully Designed. Body: Embrace sustainable luxury with Kaati Carpets. We are committed to preserving the ancient art of Indian rug making, supporting our artisan communities, and innovating with materials like upcycled saree silk. Adorn your home with a piece that’s as ethical as it is exquisite.
• •Headline: From Bhadohi's Looms to Your Living Room: A Global Design Language. Body: Kaati Carpets merges the rich traditions of India's 'Carpet City' with a global aesthetic. Whether you seek timeless classics or modern statements, our bespoke services ensure a perfect harmony with your unique style. Experience handcrafted excellence.