Brand Tone

Authentic & Story-driven, Empathetic & Ethical, Elegant & Appreciative, Inspirational & Positive, Approachable & Human

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Eco-consciousness
• •Artisan Empowerment
• •Craftsmanship & Heritage
• •Authenticity & Uniqueness
• •Quality & Timelessness
• •Individuality & Self-Expression

Best Practices

• •Always Lead with Story: Whether it's about the artisan, the craft, or the wearer's experience, ensure the narrative element is central. Kaasida isn't just selling clothes; it's sharing a journey.
• •Emphasize "Handcrafted" and "Artisan-Made": Consistently use language that highlights the human touch and skill involved, reinforcing uniqueness and quality over mass production.
• •Integrate Values Naturally: Weave in terms related to ethics, sustainability, and empowerment seamlessly rather than as an afterthought. Let these values be intrinsic to the product description and brand messaging.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics, the intricacy of the embroidery, and the elegance of the designs to connect with the audience on an emotional level. Words like "timeless," "intricate," "delicate," "flowy" align well.
• •Maintain a Tone of Warmth and Inclusivity: Address the audience directly and make them feel part of a community that values beauty, ethics, and individuality. Use "you" and "we" to foster connection.

Social Perception

Kaasida is generally perceived very positively as a provider of high-quality, beautiful, and unique clothing that makes customers feel special and garners compliments. They appreciate the comfort, craftsmanship, and the ethical/sustainable aspects of the brand.

Copy Examples

• •Headline: More Than a Dress, It's a Story Woven for You. Body: Each Kaasida piece carries the whisper of ancient looms and the dreams of the artisan who crafted it. Feel the embrace of GOTS-certified organic cotton, the delicate touch of hand-embroidery, and the pride of wearing fashion that empowers. Discover your unique story.
• •Headline: Stand Out. Stay True. Wear Your Values. Body: In a world of fleeting trends, choose timeless elegance that’s kind to the earth and its makers. Our handcrafted garments are a celebration of individuality and conscious living. Ethically made, sustainably sourced – for a wardrobe you can feel good about, inside and out.
• •Headline: The Art of Chikankari, Reimagined for Today. Body: Experience the magic of heritage craftsmanship. Our collections bring the intricate beauty of traditional Indian embroidery to contemporary silhouettes, designed in Australia and lovingly made by empowered female artisans in India. Every stitch tells a tale of dedication.
• •Headline: As Seen on Shark Tank: Fashion with Purpose. Body: Join the movement towards mindful fashion. Kaasida offers unique, handcrafted pieces that celebrate artisans and sustainability. Invest in quality that lasts and style that tells a story – just like the women who wear it.
• •Headline: Feel the Difference of Handcrafted Luxury. Body: From the softest linen to the most intricate embroidery, our garments are made to be treasured. Experience the unparalleled quality and comfort that only slow, ethical fashion can provide. Wear a Kaasida piece and carry a legacy of artistry.