Brand Tone

Performance-Oriented, Thrilling, Confident, Authoritative, Community-Focused, Direct, Informative, Slightly Casual/Enthusiast-Driven

Brand Values

• •Innovation
• •Performance and Power
• •Quality and Durability
• •Sustainability
• •Customer Service and Support
• •Ingenuity and Honesty
• •Reliability and Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Clearly define Kaabo USA's tone (e.g., thrilling yet reliable), key messaging points, preferred terminology (e.g., "dominate," "unleash," "innovative"), and words to avoid.
• •Focus on the "Why": Connect product features to the rider's experience and aspirations. Explain what dual motors mean for the rider – "experience exhilarating acceleration and conquer steep hills with ease."
• •Use Strong Action Verbs: Employ dynamic verbs that convey power, speed, and excitement, such as "conquer," "explore," "unleash," "dominate," "experience," "discover."
• •Show, Don't Just Tell (with Authenticity): Utilize high-quality visuals of the scooters in action. Accompany these with copy that evokes the feeling of riding. Curate user-generated content to ensure alignment.
• •Be Mindful of Social Perception (Especially Customer Service): Acknowledge and address customer service concerns transparently where appropriate. Ensure internal processes and public communications consistently reflect a commitment to customer service.

Social Perception

Positive Perception of Performance, Appreciation for Build Quality, Mixed Customer Service Experiences, Concerns about Reliability and Maintenance, Value Proposition, Community Aspect, Legal/Distribution Issues Mentioned

Copy Examples

• •Headline: Unleash the Beast. Dominate Any Terrain. Body: Experience the raw power and unmatched versatility of the Kaabo Wolf King GTR.
• •Headline: Kaabo Mantis: Engineered for Thrills, Built to Last. Body: Don't just commute, command your journey. The Kaabo Mantis series combines agile handling with robust [mention key feature] and innovative [mention technology].
• •Headline: Join the Kaabo Revolution: More Than Just a Scooter, It's a Lifestyle. Body: Connect with a community of passionate riders who value performance, freedom, and sustainable travel. Follow us @KaaboUSA and tag #KaaboRiders.
• •Headline: Why Settle for Ordinary? Your Kaabo Adventure Awaits. Body: Tired of the same old commute? The Kaabo [Specific Model] offers an escape, turning every trip into an exciting journey.
• •Headline: Power. Performance. Peace of Mind. That's the Kaabo USA Promise. Body: As the official Kaabo distributor in the US, we're dedicated to bringing you cutting-edge electric scooters backed by our commitment to quality.