Brand Tone

Vibrant & Joyful, Whimsical & Playful, Passionate & Creative, Friendly & Approachable, Professional (for B2B)

Brand Values

• •Creativity & Originality
• •Joy & Positivity
• •Nature Appreciation
• •Quality
• •Collaboration

Best Practices

• •Embrace Vibrant Language: Use words that evoke brightness, joy, and energy (e.g., "zesty," "lush," "vibrant," "playful," "sunshine," "joyful").
• •Connect with Nature: Weave in references to nature, animals, and the coastal inspiration of Cornwall where appropriate, reinforcing this core theme.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend. Use contractions, ask questions, and keep the language accessible and warm. Even in B2B communication, maintain an element of this approachability.
• •Highlight the "Handcrafted" & "Personal" Aspect: Remind the audience that the designs come from a passionate individual artist. Phrases like "Lovingly illustrated by Georgie," or "From my Cornish studio to your home" can reinforce this.
• •Focus on the Positive Impact: Emphasize how the designs can brighten a space, evoke happiness, or add a unique touch, aligning with the brand's aim to "put a smile on your face."

Social Perception

Positive Customer Feedback, Recognized for Design Flair, Associated with Colour and Nature, One-Woman Brand (with a personal touch)

Copy Examples

• •Instagram Post (New Art Print): Say hello to our newest burst of sunshine! ☀️ This [Animal/Nature Element] print is packed with zesty colours and painterly strokes, designed to bring a little slice of Cornish joy straight to your walls. Ready to brighten your day? Tap to shop! #GeorgieKingDesigns #WallArt #NatureIllustration #ColourPop #HomeDecor
• •Product Description (Art Print): Add a splash of vibrant whimsy to your space with our '[Print Name]' art print. Lovingly illustrated by Georgie in her signature painterly style, this piece captures the playful spirit of [Subject, e.g., a mischievous fox, a serene coastal scene]. Printed on high-quality, sustainable paper with rich, fade-resistant inks, it’s designed to make you smile for years to come. Perfect for nurseries, living rooms, or any corner that needs a touch of colour and joy.
• •Email Subject Line (Promotion): 🎨 Brighten Your Home & Your Day! 15% Off Georgie King Designs 🎨
• •Website Banner (Bespoke Patterns): Dreaming of a unique pattern for your brand? Let's collaborate! Georgie King Designs offers bespoke surface pattern design, bringing your vision to life with vibrant, nature-inspired art. Click here to learn more about our process.
• •Pinterest Pin Description (Pattern Design Showcase): Lush, clashing colours and whimsical nature themes are my jam! 🌿✨ Explore the latest surface pattern designs by Georgie King, perfect for fashion, homewares, and more. Looking for a bespoke pattern that tells your brand's story? Let's chat! #SurfacePatternDesign #TextileDesign #GeorgieKingDesigns #Illustration #PatternInspo