Brand Tone

Curated & Discerning, Minimalist & Edgy, Exclusive & In-the-Know, Appreciative of Craftsmanship & Design, Quietly Confident

Brand Values

• •Individuality & Self-Expression
• •Quality & Authenticity
• •Curated Selection
• •Fashion as Art/Statement
• •Sustainability (Implicit)

Best Practices

• •Consistently use words that evoke sophistication, exclusivity, and an appreciation for design (e.g., "curated," "archival," "statement piece," "avant-garde," "meticulously selected"). Avoid overly casual slang unless it strategically aligns with a specific TikTok trend while still fitting the overall aesthetic.
• •Ensure all imagery (product shots, social media posts) aligns with the minimalist, high-quality, and slightly edgy aesthetic. This reinforces the brand's discerning nature.
• •Highlight the rare, vintage, or limited-edition nature of items. This speaks to the value of "discovery" and exclusivity the brand offers.
• •In captions and descriptions, be concise and impactful. Let the items and visuals do most of the talking. Avoid lengthy, overly enthusiastic, or salesy language. The tone is confident, not desperate.
• •When describing pieces, especially archival or unique designer items, subtly weave in details about their history, design significance, or craftsmanship. This positions the brand as knowledgeable and adds value beyond the item itself.

Social Perception

Trusted Reseller, Fashion-Forward Source, Niche & High-End, Knowledgeable

Copy Examples

• •Rick Owens. Structure. Shadow. Statement. Now available. Link in bio. #RickOwens #AvantGardeFashion #EyesCantClothes
• •Unearthed: Vintage Gaultier. Own a piece of history. DM to inquire. #JeanPaulGaultier #VintageFashion #ArchiveFashion #MontrealStyle #FashionCuration
• •This week's curation delves into Japanese design. Explore rare finds from Sacai and archival Issey Miyake. Limited pieces for the discerning collector. Discover more: [Link to website]
• •Maison Margiela Line 6. Deconstructed elegance, timeless appeal. Carefully sourced, impeccably maintained. Details below.
• •*Slide 1 (Image of a unique accessory):* "Beyond the trend." *Slide 2 (Image of a striking garment detail):* "Crafted. Curated." *Slide 3 (Text overlay on a minimalist background):* "EyesCantClothes. New arrivals weekly. Tap to explore." (with link sticker)