Brand Tone

Empathetic & Compassionate, Expert & Knowledgeable, Hopeful & Positive, Supportive & Reassuring

Brand Values

• •Quality of Life for Pets
• •Expertise & Innovation
• •Customization & Precision
• •Dependability & Care
• •Made in the USA
• •Customer Support

Best Practices

• •Prioritize Empathy: Always approach communication from the pet owner's perspective, acknowledging the emotional challenges of having a pet with mobility issues. Use understanding and supportive language.
• •Highlight Expertise (Subtly): Casually reference the veterinary-founded history and decades of experience to build trust, without being overly technical or alienating.
• •Focus on Positive Outcomes: Share success stories, testimonials, and images of pets thriving. Frame the product as a solution that brings joy, freedom, and improved quality of life.
• •Be Clear and Informative: Provide easy-to-understand information about the product, the fitting process, and the benefits. Avoid jargon where possible, and ensure customer support is readily accessible and helpful.
• •Maintain Visual Consistency: Ensure that all imagery and visual branding (especially with the new logo and website) aligns with the hopeful, caring, and professional tone. Use bright, uplifting visuals of active and happy pets.

Social Perception

Lifesaver/Life-Changer, Reputable & Original, Quality Product Provider, Caring & Empathetic Company, Mixed on Price/Value

Copy Examples

• •Headline: More Miles, More Smiles. Give Your Best Friend the Gift of Movement. Body: Watching your loyal companion struggle with mobility is heartbreaking. At K9 Carts, we've dedicated over 60 years, rooted in veterinary expertise, to crafting custom wheelchairs that bring back the joy of movement. Let us help your pet rediscover their favorite walks, playful moments, and the simple happiness of an active life. Explore freedom, engineered with love.
• •Headline: Every Wag Matters: Custom Mobility Solutions by K9 Carts. Body: Don't let mobility challenges dim their spirit. As the original pet wheelchair creators since 1961, K9 Carts offers expertly designed, American-made support tailored to your pet's unique needs. Lightweight, adjustable, and built with care, our carts transform limitations into possibilities. See the difference a K9 Cart can make.
• •Headline: Hope Has Wheels. Body: When your furry family member faces difficulty walking, K9 Carts provides more than just a wheelchair; we offer a path to renewed vitality. Our veterinarian-designed carts are custom-built for comfort and freedom, ensuring your pet can continue to explore, play, and live life to the fullest. Because every pet deserves to move with joy.
• •Social Media Post: Image: A happy dog running in a K9 Cart. Text: Back on all paws (or wheels!) and loving it! ❤️ Seeing the spark return to a pet's eyes is why we do what we do. K9 Carts: Over 60 years of veterinary-led innovation, dedicated to giving your companion the freedom to live their happiest life. Share your #K9CartsHappyTails! #PetMobility #DogWheelchair #QualityOfLife
• •Product Description Snippet: Engineered by veterinary orthopedic specialists, our custom-fit wheelchairs are the lightest on the market, offering unparalleled support and freedom. Designed with decades of research, each K9 Cart is proudly made in the USA, ensuring your beloved pet receives the precise, dependable care they deserve to reclaim their active lifestyle.