Brand Tone

Passionate & Enthusiastic, Authentic & "No-Nonsense", Community-Oriented & Inclusive, Confident & Bold, Australian & Rugged

Brand Values

• •Quality & Performance
• •Authenticity & Expertise
• •Effectiveness & Results
• •Community Support
• •Innovation

Best Practices

• •Speak the Angler's Language: Use authentic fishing terminology and slang naturally (e.g., "fishos," "PB," "bite's hot," "smashed"). Avoid overly corporate or generic marketing speak.
• •Show, Don't Just Tell, the "Toughness": Use strong action verbs and vivid descriptions that evoke the rugged Australian fishing environment and the durability of the gear. Back it up with visuals of the gear in action and impressive catches.
• •Foster the "S Tackle Baby!" Community Vibe: Actively encourage and feature user-generated content (catches, testimonials). Engage with comments and messages enthusiastically, reinforcing the shared passion for fishing.
• •Maintain a "No-Nonsense" Honesty: Be direct and transparent about product features and benefits. Focus on performance and results ("No Gimmicks. Just Gear That Works") rather than hype.
• •Emphasize the "Aussie-Designed, Battle-Tested" Angle: Consistently highlight the local expertise, design, and testing process. This reinforces authenticity and connection to the Australian fishing community.

Social Perception

Trusted & Reliable, Effective & Results-Driven, High Quality, Supportive of Local Fishos

Copy Examples

• •Headline: Stop Wishing, Start Catching. Body: Tired of coming home empty-handed? Stackle’s Aussie-designed lures are battle-tested in your waters, for your fish. No fluff, just results. Gear up and feel the difference. #Stackle #ToughTackle
• •Headline: Built by Fishos, For Fishos. Body: We’re not some faceless corp. We’re on the water, just like you. That’s why every piece of Stackle gear is crafted with premium materials and relentless Gold Coast testing. Because we know what it takes to land the big ones. #AussieDesigned #FishOn
• •Headline: Hear That? It's Your PB Calling. Body: Our UV-activated soft plastics and perfectly balanced jig heads are engineered to attract, entice, and endure. Don't just fish – dominate. Experience the Stackle advantage. #PremiumFishingTackle #CatchMoreFish
• •Headline: Your Local Waters. Our Expert Tackle. Body: Stackle is proudly Aussie. Designed here, tested here, for the toughest fish out there. We partner with independent tackle shops who know your local bite. Support local, fish Stackle. #SupportLocalFishos #StackleAustralia
• •Headline: Less Gimmicks, More Grunt. Body: Forget the fancy talk. Stackle delivers premium, strike-ready tackle that simply works. From stretchy TPE plastics to ultra-sharp BKK hooks, our gear is built to perform and last. Ready for an upgrade? #JustGearThatWorks #STackleBaby