Brand Tone

Authentic, Passionate, and Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Local Sourcing & Production
• •Passion & Dedication
• •Customer Satisfaction

Best Practices

• •Always Emphasize "Handmade" and "Quality": Ensure that copy consistently highlights the craftsmanship, durability, and care that goes into each planter. Use words like "handcrafted," "artisan," "sturdy," "built to last."
• •Keep it Personal and Passionate: Let the genuine love for woodworking and gardening shine through. Use "we" and "our" to create a connection. Share the "why" behind the business when appropriate. Avoid overly corporate or impersonal language.
• •Spotlight Customization and Customer Collaboration: Regularly remind your audience that you create custom pieces. Use phrases like "your vision, our craftsmanship," "made to order," "tell us your dream planter." Encourage interaction and inquiries about custom projects.
• •Reinforce the "Local Alberta" Connection: Consistently mention "Alberta made," "locally sourced," or specific Alberta-related contexts. This resonates with local pride and can be a significant differentiator. Use relevant local hashtags.
• •Maintain a Friendly and Approachable Voice: Whether it's a product description, a social media reply, or an email, keep the tone warm, helpful, and inviting. Respond to comments and messages with genuine appreciation. Ensure your calls to action are clear but also friendly (e.g., "Let's chat about your project!" instead of just "Order Now").

Social Perception

Positive. Customers perceive the brand as a provider of high-quality, beautiful, and durable handmade planters. There's an appreciation for the custom options and the personal touch. The "local" aspect likely resonates well with the target audience in Alberta. The brand is seen as trustworthy and committed to good craftsmanship and service.

Copy Examples

• •Website Hero/Social Media Post: "From our Alberta workshop to your beautiful garden. ✨ Discover handcrafted planter boxes, built with passion and designed to last. Let's create the perfect home for your plants. #ThePlanterGuyAB #HandmadeWithCare #CustomPlanters"
• •Product Description Snippet: "Each planter is more than just wood and nails; it's a piece of our passion, handcrafted right here in Alberta using locally sourced lumber. Built sturdy, finished beautifully, and ready for your custom touch. Tell us your vision!"
• •Facebook Ad Copy: "Dreaming of the perfect planter? We make it a reality! 🌿 The Planter Guy Alberta offers custom-built, high-quality wooden planters made to your exact needs. Support local, love your garden. Get a free quote today! #ShopLocalYYC #AlbertaMadePlanters"
• •Instagram Caption: "Love seeing our custom creations find their sunny spots! ☀️ This beauty was made to order for a wonderful client in [City, if appropriate and shared publicly by client]. What can we build for you? DM us to start your custom planter journey! #ThePlanterGuyAlberta #CustomWoodwork #GardenInspo"
• •About Us Snippet (Social or Web): "It started with a love for creating and a desire for the perfect planter. Now, The Planter Guy Alberta shares that passion with you, crafting each piece by hand, right here in our local workshop. Quality you can see, planters you'll love for seasons to come."