Brand Tone

Nurturing and Caring, Clean and Pure, Sophisticated and Elegant, Results-Oriented

Brand Values

• •Skin Health & Wellness
• •Quality Ingredients
• •Gentleness
• •Efficacy and Results
• •Simplicity and Clarity

Best Practices

• •Develop a Brand Voice Chart: Explicitly define your brand's personality (e.g., "The Nurturing Expert"), key message pillars, "words we use," and "words we avoid." Share this with anyone creating content.
• •Prioritize "Benefit to the Customer": Frame copy around how the products will make the customer feel and the positive outcomes they will experience (e.g., "achieve a healthier, glowing complexion" rather than just listing ingredients).
• •Maintain Clarity and Simplicity: Use clear, concise language that is easy to understand, avoiding overly technical jargon unless explained. The current website copy does this well.
• •Emphasize Key Brand Adjectives: Consistently weave in words that reflect your core tone, such as "nurturing," "soothing," "balancing," "clean," "radiant," and "gentle" for Clarae Nova.
• •Ensure Consistency Across All Touchpoints: The tone on your website, in emails, on any future social media, and in product packaging should feel harmonious and recognizably "Clarae Nova."

Social Perception

Due to the limited online presence beyond the official website (lack of prominent social media, news mentions, or readily available customer reviews specifically for "Clarae Nova" skincare), it is difficult to gauge widespread social perception. The perception is currently most likely shaped directly by the user's experience on the website. The brand appears to be in an early stage of building its online footprint and public image.

Copy Examples

• •Homepage Banner: "Reveal Your Radiance. Discover Clarae Nova’s clean, nurturing skincare, crafted to soothe, balance, and let your natural beauty shine."
• •Product Description (Calm Veil): "Embrace tranquility for your skin. Our Calm Veil, infused with gentle chamomile, soothes irritation and restores serenity, leaving your complexion peacefully balanced."
• •Email Subject Line: "Unlock a Healthier Glow with Clarae Nova's Veil Collections."
• •Instagram Post (if a presence is developed): "Pure ingredients, visible results. ✨ Clarae Nova’s Mineral Veil collection harnesses the power of zinc to purify and protect, for skin that feels as good as it looks. #ClaraeNova #CleanSkincare #HealthySkin"
• •About Us Snippet: "At Clarae Nova, we believe in the art of gentle transformation. Our carefully formulated veils are designed to nurture your skin's delicate balance, unveiling a naturally radiant and healthy complexion. Experience skincare that cares."