Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Community and Inclusivity
• •Passion for Watersports
• •Safety and Expertise
• •Quality Products
• •Customer-Centric Service

Best Practices

• •Use "You" and "We": Address the customer directly and use "we" to foster a sense of a shared passion and community.
• •Keep it Simple and Enthusiastic: Avoid overly technical jargon. Use exclamation points and positive language to convey excitement.
• •Ask Questions: Engage the audience by asking questions in social media captions and other content to encourage interaction.
• •Show, Don't Just Tell: Utilize authentic photos and videos of real people enjoying the water to let the visuals speak for the brand's values.
• •Be Responsive and Friendly: When interacting with customers online, maintain the same friendly and helpful tone found in your core messaging.

Social Perception

The public perception of K66 Surf Division is overwhelmingly positive. Customer reviews and mentions highlight the friendly and knowledgeable staff. They are seen as a key local hub for watersports, contributing positively to the Worthing seaside community. The brand is perceived as a reliable and encouraging entry point for those new to watersports, while also catering to the needs of more experienced participants. Their association with local tourism and community-focused platforms further enhances this positive image.

Copy Examples

• •Stop Scrolling, Start Paddling. Your seaside adventure awaits.
• •Sun's out, boards out! ☀️ Whether you're a seasoned pro or have never touched a paddleboard, we've got you covered. Pop down to the beach and say hi! #K66Surf #Worthing #SUP
• •Ready to make some waves? Book your lesson today and discover your new favorite hobby.
• •Gear up for summer! Get the best ION wetsuits and Fanatic boards right here at K66. Expert advice included.
• •This isn't just a paddleboard; it's your ticket to freedom on the water. Lightweight, stable, and ready for your next journey.