Brand Tone

Aspirational & Inspiring, Helpful & Informative, Professional & Quality-Focused, Friendly & Approachable, Modern & Dynamic

Brand Values

• •Quality Craftsmanship
• •Client-Centricity & Personalization
• •Design Excellence & Aesthetics
• •Trustworthiness & Reliability
• •Innovation

Best Practices

• •Always Emphasize Transformation and Dreams: Use words like "transform," "dream," "vision," "create," "inspire" to connect with client aspirations.
• •Balance Professionalism with Approachability: While highlighting quality and expertise, maintain a friendly, helpful voice. Use clear language, avoiding overly technical jargon unless explaining a specific benefit. Offer free consultations and be responsive.
• •Showcase, Don't Just Tell, Quality: Use specific examples and customer testimonials (with permission) in your copy to demonstrate the quality and satisfaction delivered.
• •Be Solution-Oriented and Helpful: Frame copy around solving client problems (e.g., lack of space, outdated design) and offer actionable advice or clear next steps (e.g., "DM for a quote," "Read our guide").
• •Adapt to the Platform, Maintain the Core: While TikTok copy will be shorter and more trend-driven than a website blog post, the core values of quality, design, and client dreams should still subtly underpin the message. Ensure visual branding is also consistent.

Social Perception

Positive Customer Feedback, Local & Specialized, Reliable Partner

Copy Examples

• •(Instagram Post - Image of a stunning new kitchen): "From vision to vibrant reality. ✨ We don't just build kitchens; we craft the heart of your home. Ready to transform your space? DM us for a free design consultation! #RTMelamina #KitchenDesign #Medellin #DreamSpaces #CustomFurniture"
• •(Facebook Ad - Carousel of different furniture projects): "Your home, your style, our expertise. RT Melamina Medellín brings your unique furniture ideas to life with passion and precision. Swipe to see how we turn dreams into designs. Learn more & get your free quote: [Link to website] #CustomMade #MelamineFurniture #HomeTransformation #MedellinDesign"
• •(TikTok Video Caption - Quick before & after of a closet): "🤯 Small space? BIG transformation! Watch us work our magic. ✨ Say goodbye to clutter & hello to your dream closet! #RTMelamina #ClosetGoals #SpaceSaving #DIYIdeas #Medellin"
• •(Website Blog Post Title): "5 Ways Custom Melamine Furniture Can Maximize Your Small Apartment in Medellín"
• •(Promotional Email Subject): "Unlock Your Home's Potential ✨ Free Design Consultation with RT Melamina!" *Body Snippet:* "At RT Melamina Medellín, we believe your space should be a perfect reflection of you. Let our experts help you design functional, beautiful, and high-quality melamine furniture that transforms your house into a dream home."