Brand Tone

Artistic, Elegant, Bold, Personal, Ethical, Refined

Brand Values

• •Craftsmanship
• •Creativity & Artistic Expression
• •Originality & Uniqueness
• •Sustainability & Ethical Practices
• •Timelessness & Lasting Value
• •Belgian Heritage
• •Personal Connection & Passion

Best Practices

• •Weave the narrative of the 'one-woman atelier,' the artistic inspiration, and the sustainable values into all communications.
• •Focus on 'Why' not just 'What': Explain the inspiration behind the jewellery, the craftsmanship involved, and the values it represents.
• •Showcase the handmade aspect and the meticulous craftsmanship in all visuals and descriptions.
• •Highlight the brand's commitment to sustainable entrepreneurship, thoughtful use of resources, and local partnerships.
• •Emphasize the timeless and elegant nature of the designs, positioning them as investments in lasting joy.

Social Perception

An artisan-driven, small-scale business focused on unique, handcrafted, high-quality wearable art with a commitment to sustainability and ethical practices.

Copy Examples

• •Discover handcrafted jewellery inspired by art and textures, designed for lasting joy.
• •Elevate your wardrobe with our bold and distinctive pieces, handmade in our Ghent atelier.
• •Experience the artistry of sustainable jewellery, crafted with passion and a commitment to ethical practices.
• •Each piece tells a story of craftsmanship, creativity, and timeless elegance.
• •Embrace the unconventional with our unique designs, reflecting your individual style and appreciation for art.