Brand Tone

Problem/Solution-Oriented, Reassuring & Trust-Focused, Accessible

Brand Values

• •Well-being & Comfort
• •Accessibility & Convenience
• •Trust & Reliability

Best Practices

• •Emphasize Trust and Security: Regularly incorporate phrases and information that build confidence, such as secure payment mentions, shipping guarantees, and accessible customer support, especially important for online stores.
• •Highlight Problem/Solution Orientation: Clearly articulate the problems your products solve and position them as effective solutions.
• •Showcase Accessibility & Convenience: Promote free shipping, order tracking, and customer support to highlight ease of access for customers.
• •Visually Reinforce Values: Ensure website design and imagery align with the brand's values of well-being, comfort, and reliability.
• •Develop a Concise 'About Us' Page: Create a dedicated page that explicitly states the brand's story, values, and mission to guide brand perception.

Social Perception

Trustworthy, Reliable, Focused on customer well-being and comfort, Accessible and Convenient.

Copy Examples

• •Arlive™ - Dilatador nasal Americano: Pare de Roncar e durma melhor!
• •BruxSleep™ – Protetor Bucal para Bruxismo: Alívio imediato para o Bruxismo.
• •Compra Segura e Entrega Garantida em todo o Brasil.
• •Pedido Monitorado: Acompanhe sua entrega em tempo real.
• •Suporte ao Cliente: SAC disponível para tirar suas dúvidas.